Discover how AI is reshaping the future of websites, SEO, and digital marketing in this episode of Run Radio with Quinn and Brian.
If you’re unsure whether your website is actually helping your business grow, this episode of Run Radio delivers a reality check.
Quinn and Brian discuss how AI Overviews are increasing across search results at rapid speed, fundamentally changing how users interact with Google. As impressions rise and clicks become more competitive, businesses must rethink how their websites are structured, optimized, and maintained.
The hosts walk through major website platforms and explain the tradeoffs between ease of use, flexibility, SEO control, and long-term scalability. While platforms like Wix and Squarespace offer simplicity, they often fall short in advanced SEO, tracking, and customization. Shopify performs well for e-commerce, while WordPress remains the most flexible and SEO-friendly option for long-term growth.
They also share real-world agency experience, showing how even basic improvements — including content updates, internal linking, technical SEO fixes, and page optimization — can lead to significant improvements in search visibility and organic traffic.
A major theme of the episode is ownership and control. Many business owners don’t fully understand who owns their website, where it is hosted, or how their tracking systems are configured — which can create serious long-term risks.
Finally, the conversation shifts toward the future of AI in search. The hosts discuss how LLMs are changing SEO strategy, including the rise of entity-based optimization, keyword-rich business names, and emerging standards like LLMs.txt. They emphasize that businesses must evolve from traditional SEO thinking into AI-aware digital strategies.
The episode closes with a challenge: treat your website as a core business asset, not an afterthought — and invest in improving it before AI-driven search makes visibility even more competitive.
AI Overviews are AI-generated summaries appearing directly in Google search results, which are rapidly increasing and changing how users interact with websites.
The episode suggests WordPress as the most flexible for SEO, Shopify as strong for e-commerce, and Wix/Squarespace as easier but more limited platforms.
Because many businesses don’t fully control their domain, hosting, or CMS setup — which can create risks if changes or migrations are needed later.
AI is increasing impressions but may reduce clicks, especially for informational queries, forcing businesses to rethink SEO strategies and focus on authority and structure.
Our in-house team works directly with US-based marketers. Tell us what you are trying to grow and we will tell you what we would do first.
Drop in your website and we will record a short teardown: where you are losing traffic, who is outranking you, and the three things we would fix first.
A real person records it. No obligation, and we will only use your email to send the video and talk about it.