Nobody sells leads. They sell channels.
Run Digital builds the things that actually produce enquiries for Utah businesses: search, ads, social and a CRM that catches what they bring in. We will tell you which of those your business needs and which it does not. What we will never do is buy leads from a broker and sell them to you as ours.
Three things we will put in writing.
Every agency says they are different. These are the three we will be held to, on every engagement, from the first month.
The accountability factor
A standing meeting cadence, real project management, and deliverables with dates on them. You always know what shipped, what is in flight and what slipped.
You decide if we earn our seat at your table every month. There is no contract asking you not to.
A customized solution
Not a lead target because the number sounds good. What you actually sell, who you actually want, and what a customer is worth decide which channels get run.
Ask for something specific and the answer is usually yes, built for you rather than pulled off a shelf.
Actual technicality
Not a sales rep, then a success manager, then an account manager relaying your question to someone who can answer it.
You talk to the people running the campaigns.
There is no such thing as a lead generation channel.
A lead comes from somewhere. Somebody searched, or saw an ad, or was referred, or was already on your list. When an agency sells lead generation as a product, one of two things is happening. Either it is one channel repackaged so you cannot compare the price, or the leads are bought from a broker and sold to several businesses at once. Ask which, and watch what happens.
A lead system that keeps working
- Ad and CRM accounts registered in your name
- Enquiries from people who came to you
- Routing based on who the enquiry is for
- Automatic follow up alongside the campaigns
- Every enquiry answered inside five minutes
- Measured on booked revenue, not on lead count
Leads that quietly go cold
- Leads delivered from the agency's own account
- Bought leads sold to three of your competitors
- The same follow up for every enquiry, every time
- Campaigns only, so nothing catches what they bring
- Enquiries answered the next business day, or later
- Reporting that leads with lead count because revenue is unknown
The arithmetic of one lead.
Most businesses have never worked out what a single enquiry is worth, which is why they cannot tell a good cost per lead from a terrible one. Put your own numbers in.
What is your own funnel actually worth?
Take these straight out of your CRM and ad accounts. No benchmarks, no assumed lift, nothing here that we are claiming. It is the arithmetic of one month.
Your numbers.
This is the arithmetic of your own funnel, not a forecast. What it is genuinely useful for is working out which number to attack. In most businesses answering faster and following up properly move this far more than buying more enquiries does, and that is not where the budget usually goes.
Most lead problems are not lead problems.
When a business tells us it needs more leads, roughly half the time it does not. The enquiries are already arriving and nobody is answering them inside the hour, or they land in an inbox nobody owns, or they are counted in three systems that disagree. Buying more of something you are already wasting is the most expensive way to fix it. We check that first, and we will say so if that is the answer.
In your name, from day one
- The platform account, in your business name
- Every enquiry, exportable today
- Ad and CRM accounts registered to you
- The conversion history you have built
- Pipelines, routing and automations
- Full history for every enquiry
What you find out you were renting
- A seat inside the agency's platform tenancy
- A list you can only see in their dashboard
- Mail sent from a shared agency domain
- A reputation that stays with them
- Templates you cannot export
- History that ends at the handover
Do you want to manage five marketers?
Lead generation done properly is somebody in the ad accounts, somebody building pages, somebody writing, somebody wiring the CRM so nothing goes cold, and somebody senior deciding where the next dollar goes. That is five jobs, and the reason businesses buy it as one product is that hiring five people is hard. Brian has twenty years in search and marketing operations. Quinn came up in house where organic was the entire business model. You are renting that team, once.
Building it in-house
Five hires- Recruiting, onboarding and managing every one of them
- Salaries, benefits, payroll tax and platform seats
- Your time spent chasing who called back
- Nobody who actually owns the handover
- A channel that goes silent when one person is busy
Run as your team
One monthly fee- Channels, pages, CRM and follow up covered from day one
- A flat package price, not a percentage of anything
- Thirty years of combined marketing experience
- No contract, no notice period, no hiring risk
- Everything built stays in accounts you own
Two of the five seats you would otherwise be recruiting for.
A state full of people who have not chosen a supplier yet.
Utah keeps adding people and businesses, which is why generating demand here is unusually productive and why the first business to build a real relationship tends to keep it. Every figure below is published and linked.
population growth over the past decade against 6.2% nationally, second fastest of any state. A continuous supply of people with no incumbent supplier.
USAFacts, US Census dataof Utah businesses are small businesses, 371,569 of them. Most have a customer list sitting unused in a spreadsheet or a point of sale system.
SBA Office of Advocacy, 2025of Utah employees work at one of those small businesses, about 690,069 people. Most of them have never worked out what a single enquiry is worth.
SBA Office of Advocacy, 2025competitors, and you can reach your customers without outbidding a single one of them.
SBA Office of Advocacy, 2025That is the argument for owning the channels rather than renting the leads.
Eight disciplines behind a lead.
This is what actually sits behind the word, and the list you would otherwise be buying blind.
Knowing which channel suits you
Search, paid, social and referral do not suit every business equally. The first job is ruling out the ones that will waste your money.
Search that captures existing demand
People already looking for what you sell, caught in the organic result and the ad above it.
Paid social that creates demand
Meta and display, aimed at people who were not looking yet but match the customer you already have.
Landing pages built to convert
The page the click lands on decides most of the result, and it is the part most agencies treat as an afterthought.
Speed to lead
An enquiry answered in five minutes converts many times better than one answered the next day. This is automation, not effort.
Routing and ownership
Every enquiry assigned to a named person with a reminder attached, so nothing sits unworked in a shared inbox.
Nurture for the ones not ready yet
Most enquiries are not ready to buy today. Sequences keep you in the frame without anybody remembering to follow up.
Honest attribution
One definition of a lead, counted once, so you can tell which channel actually paid for itself.
The word that hides the work.
Lead generation is the outcome everybody wants and the one nobody can sell you directly. What can be sold is the work that produces it, priced openly, in accounts you own.
Things we give away.
We would rather be useful before you hire us than persuasive. Take any of these whether or not we ever work together.
Lead flow and speed to lead audit
We check where your enquiries come from, how fast they get answered and what happens to the ones that do not buy straight away, then write down what is worth fixing first.
FreeSpeed to lead workflow templates
The speed to lead and follow up workflows we actually use with clients, so your team can run them without paying anyone to build them.
FreeTap to review cards and stands
Physical NFC cards and counter stands that send customers straight to your review page. We print them and send them to you.
FreeWebsite migrations
Stuck on a platform you do not own? We will move the site for free. Getting you onto your own infrastructure is the point.
The first ninety days.
Lead generation goes wrong at the handover far more often than at the top of the funnel. This is the order we work in, and it is the same for every client.
One place for every enquiry
Every call, form, chat and ad lead routed into one pipeline in an account you own, with the source recorded, verified before anything else changes. If enquiries are currently landing in three places, fixing that is step one.
Your accounts, your dataAnswer faster than anybody else
Stale and duplicate enquiries handled before they drag the rest of your pipeline down with them. Usually the least popular and most valuable week.
You keep the findingsFollow up until there is an answer
Sequences that keep going for weeks on their own, so a slow yes never quietly becomes a no.
Fix the channels that feed it
The search, ads, social and referral sources that actually produce customers, built up in the order their own numbers justify.
Report against booked revenue
What each source produced and what it closed. Lead count and cost per lead are how we diagnose, not what we report as the result.
The findings get written down. You keep them either way.
Thirty-five clients. Four years. One roof.
Those are counts, not projections. We have deliberately not printed an industry cost per lead or a return figure on this page, because published averages across every industry tell you almost nothing about your market. The calculator above uses your numbers instead.
If you want to see specific client campaigns, ask on the call and we will pull real reporting rather than a designed graphic.
Salt Lake, Utah County, and the rest of the Wasatch Front.
We generate enquiries for businesses in Salt Lake City, Provo, Ogden, Lehi, St George and the towns between them, plus clients selling nationally from a Utah address.
A lead is only worth what happens next.
Generating the enquiry is the first half. These are the things that decide whether it turns into a customer or quietly goes cold.
Marketing automation
Does the follow up that gets skipped when the week gets busy.
Acquisition and LTV
Works out what a customer is worth before you decide what one is worth buying.
Local Services Ads
Google charges you per lead and decides what counts as one. We run the profile, the disputes and the pacing.
Lead generation questions we get every week.
No, and we will not. We do not buy from brokers and we do not resell third party leads. Every enquiry you get from us came from a campaign we ran for you, in accounts with your name on them. A lead that is sold to you has usually been sold to your competitors too.
It depends entirely on what you sell and to whom, which is why anyone quoting a flat cost per lead before looking at your business is guessing. What we can tell you quickly is what your current enquiries cost, because most businesses have never worked it out.
No. Anyone guaranteeing a lead count is either padding it with low quality enquiries or protecting themselves in the fine print. We commit to a published quantity of work each month and you see every number it produces.
That is the first thing the monthly opportunity analysis answers, and sometimes the answer is that something you already pay for should be switched off. Search suits businesses with existing demand. Paid social suits businesses who need to create it. Most need both eventually, not at once.
That is the most common version of this problem and it is not a lead generation problem. It is usually speed to lead, routing, or nobody owning the follow up. We would rather fix that than sell you more enquiries to waste.
Disciplines start at $399 a month at Hyper, $699 at Starter and $1,249 at Advanced, and you can mix levels. All five together is $1,999. The fee is flat and never a percentage of your ad spend.
Yes, all of it. Ad accounts, CRM, phone numbers and contact records are registered to your business. If you leave you keep every one of them and they keep working.
You see the enquiry count, the source and the cost every month, so you will know before we tell you. There is no contract asking you to stay. If the honest answer is that you should spend less than you planned, we will say it.
Start with the free lead audit.
We will look at where your enquiries come from now, how fast they get answered, and how many are being counted twice, and tell you whether you need more leads or a better job of the ones you have.