Digital Marketing For Law Firms

The right client is searching for exactly the case you handle right now. Run Digital makes sure they find your firm first, not the competitor down the street.

Marketing Services forLaw Firmsat Run

A Law Firm We Helped Grow

A regional personal injury firm was spending heavily on broad keywords with little to show for it. After rebuilding the strategy around case specific SEO, compliant high intent Google Ads, and a faster intake process, the firm significantly increased qualified case inquiries while lowering its cost per signed case.

What We Did For Them

57%

Growth in Organic Website Traffic

35%

Reduction in Cost Per Lead

See what others have to say

You Built a Firm That Wins Cases. Now Clients Need to Find You.

Legal marketing is one of the most competitive and expensive categories in digital advertising. Generic lawyer keywords cost a fortune and attract the wrong searchers, while state bar advertising rules add another layer of complexity most agencies do not understand. Meanwhile, the firm that responds fastest to a new inquiry usually wins the case, and most firms have no system built for that speed.

Why Most Marketing Agencies Fail Law Firms

Legal marketing requires precision around keyword intent, advertising compliance, and lead response speed. Generic agencies miss all three, and it costs firms real money.

Wasted Spend on Broad Keywords

Agencies that bid on generic terms like lawyer or attorney burn budget on low intent traffic instead of the specific case types that actually convert.

Weak Practice Area Local SEO

These searches are urgent and often happen outside business hours. We build campaigns and intake systems designed for immediate response.

Bar Compliance Missteps

State bar advertising rules restrict certain claims and testimonials. Agencies unfamiliar with these rules put your license at risk.

No Intake and Speed to Lead System

In legal marketing, the first firm to respond usually wins the case. Without an intake CRM and automated follow up, firms lose signed clients to slower response times.

How Run Digital HelpsLaw FirmsWin

We build legal marketing around high intent case types, bar compliant messaging, and the speed to lead that turns inquiries into signed clients.

Practice Area Specific SEO

We build dedicated content and landing pages for each practice area you handle, personal injury, family law, criminal defense, and more.

Compliant, High Intent Google Ads Management

We target the specific case types and locations that convert, while keeping every ad within your state bar’s advertising guidelines.

Local SEO for Every Practice Area and Office

We optimize your Google Business Profile and local content so each office and practice area competes fully in local search.

Intake CRM and Lead Response Automation

Our system automates instant follow up and routing so your firm wins the speed to lead race and converts more inquiries into signed cases.

We Speak Your Language

Every practice area has its own client, its own urgency, and its own decision process. We tailor strategy accordingly.

Personal Injury Law

These clients are often searching immediately after an incident. We build campaigns around that urgency and the specific injury type.

Criminal Defense

These searches are urgent and often happen outside business hours. We build campaigns and intake systems designed for immediate response.

Family and Divorce Law

This search is emotional and research heavy. We build trust focused content that guides prospective clients through a difficult decision.

Estate Planning and Probate

This audience researches methodically over time. We build educational content and nurture campaigns suited to that longer cycle.

Why Law Firms Choose Run Digital

We've Done This Before

Winning cases is your job. Winning search results for the cases you want is ours, and we have done it repeatedly for firms handling everything from personal injury to family law.

Your Assets. Your Data. Always.

Your firm owns every asset we build, the website, the campaigns, the CRM data. We do not hold anything hostage as leverage to keep the relationship going.

Transparent Partnership

You get consistent updates on campaign performance and case flow, not a quarterly summary from someone unfamiliar with your firm, and no long term contract standing in the way.

Google Partner Agency

Google Partner certification means we meet strict standards for campaign performance, and it gives us a direct line to Google when legal advertising rules or restricted keywords come into play.

Compliance Built In

We understand state bar advertising rules and build every campaign and page to stay fully compliant while still standing out in a crowded, competitive market.

Full-Service Capabilities

Practice area SEO, compliant paid search, website development, intake automation, and reputation management, delivered by one coordinated team instead of five separate vendors.

How We Turn Searches Into Booked Consultations

Discovery & Compliance Audit - We evaluate your current digital presence, identify gaps, and build a roadmap specific to your business's services and market.
Foundation Building - Website optimization, Google Business Profile setup, certification guidance, compliant CRM & marketing messaging deployment, and baseline analytics configuration.
Visibility & Lead Generation - Launch of SEO campaigns, Google Ads (once certified), local search optimization, and content strategy - all designed to capture at the moment of intent.
Nurture & Convert - Automated follow-up sequences, workflows, and speed-to-lead systems that ensure every inquiry gets a fast, professional response.
Optimize & Scale - Ongoing performance analysis, campaign refinement, conversion rate optimization, and expansion into new keywords, locations, or services as your business grows.

Reach out for a quick Growth Discovery Call

Partner with Run Digital to implement digital marketing strategies that drive new growth while building your authority. Contact us for an analysis of your digital marketing opportunities.

Frequently Asked Questions

How do you lower cost per case instead of just cost per click?

We build campaigns around specific, high intent case types instead of broad keywords, and pair them with fast intake follow up so more clicks turn into signed clients.

Can you keep our advertising compliant with bar rules?

Yes. We build every campaign and page within your state bar’s advertising guidelines, avoiding restricted claims and testimonial language.

Do you build content for every practice area we handle?

Yes. We build dedicated, location specific content for each practice area so every part of your firm is represented in search.

What does this cost to get started?

Every firm’s practice area mix and market are different, so full partnerships do not come with a published price. If it is just the intake CRM and automation platform you are after, that is available on its own starting at 299 dollars per month.

Ready to Grow Your Business?

Stop losing new business to competitors who simply figured out the marketing first. Run Digital gives your business the certified expertise, HIPAA-compliant infrastructure, and proven strategies to reach the people who need you most.

Or call us directly: (435) 500-6438