The leads you already paid for.
Run Digital builds the system that catches every enquiry, answers it fast, follows it up until somebody decides, and tells you which source actually produced a customer. It runs in a CRM registered to your business, with a database you can export this afternoon.
Three things we will put in writing.
Every agency says they are different. These are the three we will be held to, on every engagement, from the first month.
The accountability factor
A standing meeting cadence, real project management, and deliverables with dates on them. You always know what shipped, what is in flight and what slipped.
You decide if we earn our seat at your table every month. There is no contract asking you not to.
A customized solution
Your pipeline is not the last client's pipeline. How your customers actually buy decides the stages, the automations and what counts as a lead worth chasing.
Ask for something specific and the answer is usually yes, built for you rather than pulled off a shelf.
Actual technicality
Not a sales rep, then a success manager, then an account manager relaying your question to someone who can answer it.
You talk to the people building the automations.
You are not short of leads. You are short of follow-up.
Almost every business we audit is already paying for more demand than it converts. The ads work. The rankings are fine. The enquiry arrives and then it sits in an inbox until somebody has a quiet afternoon.
Nobody plans it that way. It happens because the enquiry lands in one place, the quote gets written somewhere else, the follow-up depends on a person remembering, and nothing anywhere records which source produced the customer. So the leaks are invisible, and the instinct is to buy more traffic.
Buying more traffic into a leaking system is the most expensive way to grow. Fixing the system costs once and improves every lead you ever buy afterwards.
What a working system does
- Every enquiry lands in one place, tagged with its source
- The first reply goes out in seconds, not on Monday
- Follow-up runs on its own until somebody decides
- No-shows and unanswered quotes get chased automatically
- Reviews get requested at the moment people are happiest
- You can see which channel produced a paying customer
What most businesses have instead
- Enquiries split across email, texts, forms and voicemail
- Reply time that depends on who is having a quiet day
- Follow-up that stops after one attempt
- Quotes that go out and are never mentioned again
- Reviews asked for sporadically, or not at all
- A gut feeling about which channel is working
What is one point of close rate worth?
Before you spend anything on conversion work, it is worth knowing what it would have to be worth. This does arithmetic on figures you supply. There is no benchmark in it, no assumed lift and nothing we are claiming.
What is one point actually worth?
Put your own numbers in. Nothing here is a projection and we are not assuming any improvement. It is your arithmetic, which is the only honest version.
Your numbers.
We are not promising five points. Whether any of it is winnable depends on where the leads are leaking, and that is what the free audit is for. The point of this is that you can see what the work would have to be worth before you spend anything.
Never let anyone else hold your customer list.
Hiring an agency to run the follow-up is normal. That is not the problem. The problem is whose account the customer database ends up in while they do it.
Of everything an agency can quietly put in its own name, this is the one that should worry you most. A website can be rebuilt. Rankings can be earned again. The list of every person who ever enquired, what they asked for and what they paid cannot be recreated from anything.
We build in a CRM registered to your business, and you can export the whole database today without asking us. Fire us on a Friday and you are still running on Monday, with every contact, every conversation and every automation intact.
In your name, from day one
- The CRM account, in your business name
- Every contact, with full export any time
- The conversation history, calls and texts included
- The automations and templates we build
- Your phone number and messaging identity
- Analytics and conversion tracking in your properties
What you find out you were renting
- A seat on the agency's CRM tenancy
- A contact list you can only see in their dashboard
- Conversation history that disappears at handover
- Automations you cannot take with you
- A tracking number that stops working when you leave
- Conversion data that lives in their account
Do you want to manage five marketers?
Running this properly is not one job. It is somebody who knows the CRM, somebody writing the sequences, somebody wiring up the tracking, somebody watching the numbers and somebody senior deciding what to fix first. Hire that in-house and you are recruiting five specialists and carrying the payroll.
We built our careers inside in-house teams before we built this one. Brian has twenty years in search and marketing operations. Quinn came up in-house at large publishers. That is the team you are renting time on, without the hiring risk or the learning curve.
Building it in-house
Five hires- Recruiting, onboarding and managing every one of them
- Salaries, benefits, payroll tax and software seats
- Your time spent managing marketers instead of running the business
- The learning curve, paid for in leads that went cold meanwhile
- Automations only one person understands
Run as your team
One monthly fee- The whole discipline covered from day one
- A flat package price, not a percentage of anything
- Thirty years of combined experience on the account
- No contract, no notice period, no hiring risk
- Everything built stays in accounts you own
Two of the five seats you would otherwise be recruiting for.
A small-business state that keeps getting bigger.
Utah runs on small businesses, and small businesses are exactly where follow-up breaks down, because the person answering the enquiry is usually also the person doing the job. Every figure below is published and linked.
of Utah businesses are small businesses, 371,569 of them. Owner-operators answering their own enquiries between jobs.
SBA Office of Advocacy, 2025of Utah employees work at one of those small businesses, about 690,069 people. Very few of them have a dedicated sales operations hire.
SBA Office of Advocacy, 2025population growth over the past decade against 6.2% nationally, second fastest of any state. More enquiries arriving at systems that were already stretched.
USAFacts, US Census datacompetitors your next enquiry could call instead if you do not answer first. Speed is not a nice-to-have in a market this crowded.
SBA Office of Advocacy, 2025Eight disciplines of CRM and conversion rate optimization.
This is the list you would be hiring five people to cover.
CRM setup in your name
The account, the pipeline, the stages and the fields, registered to your business with a database you can export today.
Instant lead response
An enquiry gets an answer in seconds, by text or email, before it goes cold or calls the next company on the list.
Follow-up that does not stop
Sequences that keep going until somebody replies or decides, so nothing depends on a person remembering.
Conversion tracking
GA4, Tag Manager and call tracking wired into your own properties, measuring customers rather than form fills.
Pipeline and reporting
What is in flight, what stalled and where. A pipeline you can read in ten seconds rather than a report you never open.
Review generation
The ask that goes out when somebody is happiest, plus the tap cards and stands to make it a one-second job for the customer.
Landing page conversion rate optimization
The pages the ads land on, tested and fixed, because the cheapest conversion work is the work before the lead exists.
Missed-call and after-hours cover
Texts back automatically when nobody picks up, so the call you missed at five is still a lead at six.
What a predictable system actually looks like.
How the pieces fit together, and why the follow-up is the part that decides whether any of the rest was worth paying for.
And a walkthrough of the app itself.
A beginner’s guide to the Run CRM, so you can see exactly what you would be working in before you commit to anything.
Things we give away.
We would rather be useful before you hire us than persuasive. Take any of these whether or not we ever work together.
Tap to review cards and stands
Physical NFC cards and counter stands that send customers straight to your review page. We print them and send them to you.
FreeConversion audit
We follow your own enquiry process end to end and write down where it leaks. Yours to keep, or to hand to whoever fixes it.
FreeFollow-up templates
The sequences we actually use, so your team can run better follow-up without paying anyone to write it.
FreeWebsite migrations
Stuck on a platform you do not own? We will move the site for free. Getting you onto your own infrastructure is the point.
The first ninety days.
Conversion work pays back faster than anything else we do, as long as it is done in the right order. This is the sequence.
Follow your own enquiry
We submit a form, call the number and send a text, then watch what happens. Most of what needs fixing shows up in the first week without anyone having to be told.
Written down, yours to keepAccounts in your name
The CRM, the tracking number and the analytics get set up registered to your business, not ours. If they already exist somewhere else, moving them is step two.
You can export it todayCatch everything, answer fast
Every source routed into one pipeline, with an automatic first response so nothing waits for somebody to be free.
Follow up until somebody decides
Sequences for new enquiries, unanswered quotes, no-shows and past customers. The work that nobody has time to do by hand.
Report against customers
Not form fills. Which source produced a paying customer, what it cost, and what we are changing about the parts that did not work.
The findings get written down. You keep them either way.
Thirty-five clients. Four years. One roof.
Those are counts, not projections. We have deliberately not put a conversion lift on this page, because the honest answer is that it depends entirely on how much is leaking today. The calculator above uses your numbers instead of ours, which is the only version worth trusting.
If you want to see specific client results, ask on the call and we will pull real reporting rather than a designed graphic.
Salt Lake, Utah County, and the rest of the Wasatch Front.
We run this for businesses in Salt Lake City, Provo, Orem, Lehi, Ogden, West Jordan, St. George and across the state. A home services company booking jobs and a clinic booking appointments have very different pipelines, and neither one looks like the template that ships with the software.
That is the part worth paying for. If your follow-up is already tight and the problem is somewhere else, we would rather tell you that than sell you a rebuild.
This is where every other channel cashes out.
Search and ads decide how many enquiries arrive. What happens next decides whether any of that spend turns into revenue.
Acquisition and LTV
Works out what a customer is worth before you decide what one is worth buying.
Pay per lead
Pays for outcomes instead of hours, when you would rather buy the result than the process.
AI automation
Takes the repetitive work off your team without taking the judgement away.
SEO
Earns the clicks you would otherwise rent, and keeps earning them after the budget stops.
CRM and conversion rate optimization questions.
You do, and you can export the whole thing today without asking us. The CRM account is registered to your business. This is the single most important question to ask any agency running your follow-up, and if the answer is not immediate and plain, that is your answer.
Not necessarily. If what you have works and you own it, we would rather fix the process inside it than sell you a migration. We will tell you on the call which of those it is.
A flat monthly package rather than a percentage of anything, with current pricing on the packages page. Use the calculator above first. If one point of close rate in your business is worth less than the package, we will say so.
Faster than anything else we do, because it works on leads you are already buying rather than waiting for new ones. Most of the first-month work is plumbing that had no owner, which is why the audit usually pays for itself before the build is finished.
Only if it is written badly. The first reply should sound like your business answering quickly, not like a robot acknowledging receipt. We write them to be worth reading, and you approve every one before it goes live.
Yes, and we train whoever is going to. There is a beginner walkthrough of the app above so you can see the thing before you commit to it. If it needs a manual to use, it will not get used, and then none of this works.
Then we will tell you that and talk about tracking instead, which is usually the gap. Knowing which source produced a customer changes where you spend next, and most businesses with tight follow-up still cannot answer it.
There is no contract, so you leave whenever you want and take the CRM, the database and the automations with you. We would rather tell you in month three that the problem is your offer than keep billing you to find out slowly.
Start with the free conversion audit.
We will follow your own enquiry process the way a customer would, write down every place it leaks, and tell you what is worth fixing first. You keep the audit either way, and if the follow-up is already tight we will say so. Prices are published, so you can see what this costs before you speak to anyone.