Discover the behind-the-scenes reality of scaling a digital marketing agency in 2025 with Quinn and Brian from Run Lead Gen Radio. In this candid episode, the duo dives into the wins, struggles, and lessons learned while growing their agency from a side hustle into a rapidly scaling business.
If you’re tired of hearing generic marketing advice and want real conversations about what actually works, this episode of Run Lead Gen Radio delivers exactly that.
Quinn and Brian share transparent insights into their agency’s journey — including scaling nearly 700% in 2023, overcoming sales and operational challenges in 2024, and preparing for major opportunities in 2025. They discuss the importance of long-term partnerships over restrictive contracts, why many businesses fail with marketing agencies, and the growing importance of authority-driven content.
Generative Engine Optimization (GEO) is the process of optimizing your brand and content so it appears in AI-powered search experiences like ChatGPT, Google AI Overviews, and Perplexity. Unlike traditional SEO, GEO focuses on building authority, trust, and comprehensive content that AI systems can reference when generating answers.
Many businesses have worked with agencies that focus more on contracts and client churn than actual results. In many cases, marketing “hasn’t worked yet” because of poor strategy, weak execution, bad tracking, or lack of long-term consistency — not because digital marketing itself is ineffective.
Businesses will need more than basic blog posts and keyword pages. High-performing brands are investing in:
Video content
Podcasts
SEO-driven articles
Infographics
Interactive tools and quizzes
Educational resource hubs
Social media authority content
Comprehensive, trustworthy content ecosystems will become increasingly important for both SEO and AI visibility.
As browsers phase out third-party cookies and privacy regulations continue evolving, businesses need stronger first-party data collection systems. This includes better CRM integration, server-side tracking, enhanced conversions, and first-party Google Tag Manager setups to maintain accurate campaign attribution and optimization.
Our in-house team works directly with US-based marketers. Tell us what you are trying to grow and we will tell you what we would do first.
Drop in your website and we will record a short teardown: where you are losing traffic, who is outranking you, and the three things we would fix first.
A real person records it. No obligation, and we will only use your email to send the video and talk about it.