The follow-up that happens whether anyone remembers.
Run Digital builds the automations behind the follow-up: the instant reply, the sequence that keeps going, the reminder before the appointment and the review request afterwards. All of it lives in a platform registered to your business, with every contact exportable today.
Three things we will put in writing.
Every agency says they are different. These are the three we will be held to, on every engagement, from the first month.
The accountability factor
A standing meeting cadence, real project management, and deliverables with dates on them. You always know what shipped, what is in flight and what slipped.
You decide if we earn our seat at your table every month. There is no contract asking you not to.
A customized solution
Your customers do not buy the way the template assumes. How they actually decide, and how long it takes, decides the triggers and the timing rather than a preset that shipped with the software.
Ask for something specific and the answer is usually yes, built for you rather than pulled off a shelf.
Actual technicality
Not a sales rep, then a success manager, then an account manager relaying your question to someone who can answer it.
You talk to the people building the sequences.
Buying the tool is the easy part.
Almost every business we audit already pays for something that could do this. The platform is not the bottleneck. What is missing is somebody deciding what should happen, when, and to whom, and then building it and watching whether it worked.
Automation done badly is worse than none at all, because it is confidently wrong at scale. A sequence that fires at the wrong moment, or keeps emailing somebody who already bought, does damage that a person doing it by hand would never do.
The work is the thinking and the maintenance, not the drag-and-drop. That is the part we do, and it is the part software vendors are careful not to mention.
Automation that earns its place
- Triggers that fire on what somebody did, not on a date
- Sequences that stop the moment a human replies
- A first response that reads like your business, fast
- Reminders before appointments, chasing after quotes
- Handoffs to a person at the point it stops being useful
- Everything reviewed monthly against what it produced
Automation that quietly does damage
- A welcome series nobody has read since it was built
- Sequences that keep going after somebody buys
- Replies that announce themselves as automated
- Reminders sent at hours no customer wants them
- A system with no exit, so leads loop forever
- Nobody has opened the builder in eighteen months
Price the manual version first.
Automation is worth what the manual version costs, and most businesses have never worked that out. Put your own figures in. There is no benchmark here and no assumed saving.
What is the manual version costing you?
Your own numbers. Nothing here assumes a saving and nothing is benchmarked. It just prices the work somebody is currently doing by hand.
Your numbers.
The honest catch is that in most businesses it does not all happen. The follow-ups that get skipped cost nothing in salary and everything in revenue, which is the part this arithmetic cannot show you.
Never let the sequences live in someone else's account.
Hiring an agency to build the automation is normal. That is not the problem. The problem is whose platform tenancy the whole thing runs inside while they do it.
Automations are worse than most assets to lose, because they are invisible until they stop. The contact list, the tags, the triggers, the templates and the conversation history all live in one account, and if that account is the agency’s, leaving does not mean migrating. It means rebuilding from memory.
We build in a platform registered to your business. Fire us on a Friday and every sequence keeps running on Monday, because nothing of yours was ever in our name.
In your name, from day one
- The platform account, in your business name
- Every contact and tag, exportable today
- The sequences, templates and triggers we build
- Conversation history, calls and texts included
- Your sending domain and phone number
- Conversion tracking in your own analytics
What you find out you were renting
- A sub-account inside the agency's tenancy
- A contact list you can only view in their dashboard
- Sequences that cannot be exported anywhere
- History that disappears at the handover
- A sending reputation built on their domain
- Tracking wired into their analytics property
Do you want to manage five marketers?
Automation done properly needs somebody who knows the platform, somebody who writes the copy, somebody who wires up the tracking, somebody who watches what fired and what did not, and somebody senior deciding what is worth building this quarter.
We built our careers inside in-house teams before we built this one. Brian has twenty years in search and marketing operations. Quinn came up in-house at large publishers. That is the team you are renting time on, without the hiring risk or the learning curve.
Building it in-house
Five hires- Recruiting, onboarding and managing every one of them
- Salaries, benefits, payroll tax and software seats
- Your time spent managing marketers instead of running the business
- Sequences only one person understands
- Automations that quietly break and nobody notices
Run as your team
One monthly fee- The whole discipline covered from day one
- A flat package price, not a percentage of anything
- Thirty years of combined experience on the account
- No contract, no notice period, no hiring risk
- Everything built stays in accounts you own
Two of the five seats you would otherwise be recruiting for.
A state of owner-operators.
Utah runs on businesses small enough that the person answering the enquiry is usually also the person doing the job. That is exactly the situation automation was invented for. Every figure below is published and linked.
of Utah businesses are small businesses, 371,569 of them. Very few have anyone whose actual job is following up.
SBA Office of Advocacy, 2025of Utah employees work at one of those small businesses, about 690,069 people. The follow-up is being squeezed between other work.
SBA Office of Advocacy, 2025population growth over the past decade against 6.2% nationally, second fastest of any state. More enquiries arriving at the same number of people.
USAFacts, US Census datacompetitors who could answer first. Automation is mostly a way of not being the slowest company someone contacted.
SBA Office of Advocacy, 2025Eight disciplines of marketing automation.
This is the list you would be hiring five people to cover.
If email is the channel you care about most, the detail sits on our email marketing page.
Instant lead response
An enquiry gets an answer in seconds, by text or email, before it goes cold or calls the next company on the list.
Nurture sequences
Follow-up that keeps going until somebody replies or decides, written to be worth reading rather than to fill a slot.
Appointment reminders
Confirmations and reminders that cut no-shows, at hours a customer actually wants to hear from you.
Quote and estimate chasing
The follow-up nobody has time for, on the work that is already priced and waiting for a decision.
Review requests
The ask that goes out when somebody is happiest, tied to the tap cards and stands so it takes one second.
Reactivation campaigns
Past customers who bought once and were never contacted again, which is usually the cheapest revenue in the database.
Internal alerts and routing
The right person notified about the right lead, so nothing waits for somebody to check a shared inbox.
Monthly review and repair
Sequences checked against what they produced, and switched off when they stop earning their place.
What running on its own looks like.
The point of automation is that the good version is invisible. Nobody remembers the reminder that arrived on time, only the one that did not.
Things we give away.
We would rather be useful before you hire us than persuasive. Take any of these whether or not we ever work together.
Automation audit
We map what fires today, what should, and what is quietly doing damage. Written down and yours to keep.
FreeFollow-up templates
The sequences we actually use, so your team can run better follow-up without paying anyone to write it.
FreeTap to review cards and stands
Physical NFC cards and counter stands that send customers straight to your review page. We print them and send them to you.
FreeWebsite migrations
Stuck on a platform you do not own? We will move the site for free. Getting you onto your own infrastructure is the point.
The first ninety days.
Automation pays back fastest when it is built in the order things actually break. This is the sequence.
Follow your own enquiry
We submit a form, call the number and send a text, then watch what happens and what does not. Most of what needs building shows up in the first week.
Written down, yours to keepAccounts in your name
The platform, the sending domain and the tracking get set up registered to your business. If they already exist somewhere else, untangling that is step two.
You can export it todayAnswer first, always
The instant response and the routing, so no enquiry waits for somebody to be free. This is the one that pays for the rest.
Build the sequences that matter
New enquiries, unanswered quotes, no-shows, reviews and reactivation. In that order, because that is usually where the money is.
Review and switch things off
What fired, what it produced, and what is doing nothing. Sequences that stop earning their place get retired rather than left running.
The findings get written down. You keep them either way.
Thirty-five clients. Four years. One roof.
Those are counts, not projections. We have deliberately not put a percentage lift on this page, because what automation is worth depends entirely on how much follow-up is being skipped today. The calculator above uses your numbers instead of ours.
If you want to see specific client sequences, ask on the call and we will walk you through real ones rather than a diagram.
Salt Lake, Utah County, and the rest of the Wasatch Front.
We build this for businesses in Salt Lake City, Provo, Orem, Lehi, Ogden, West Jordan, St. George and across the state. A home services company booking jobs and a clinic booking appointments need very different timing, and neither one matches the template that ships with the software.
If your follow-up is already tight, we will tell you that and talk about tracking instead, rather than selling you sequences you do not need.
Automation is plumbing. It needs something to move.
Sequences only matter if enquiries are arriving and the site they land on works. This is where automation sits in the rest of it.
Acquisition and LTV
Works out what a customer is worth before you decide what one is worth buying.
Local Services Ads
Google charges you per lead and decides what counts as one. We run the profile, the disputes and the pacing.
AI automation
Takes the repetitive work off your team without taking the judgement away.
Marketing automation questions we get every week.
You do. The account is registered to your business and you can export every contact today without asking us. If an agency runs your automation inside their own tenancy, ask what happens to your sequences and your history when you leave.
Only if it is written badly. The first reply should sound like your business answering quickly, not like a robot acknowledging receipt. You approve every message before it goes live, and every sequence stops the moment a human replies.
Most businesses do, and it is usually sitting mostly unused. If what you have is capable and you own it, we would rather build inside it than sell you a migration. We will tell you on the call which of those it is.
A flat monthly package rather than a percentage of anything, with current pricing on the packages page. Use the calculator above first. If the manual version is cheaper than the package, we will say so.
Faster than most of what we do, because it works on leads you are already buying. The instant response usually pays for the engagement on its own, which is why we build that before anything clever.
Yes, and we train whoever is going to. You get documentation of every sequence and why it exists. Some clients take it in-house after a year, which is a legitimate outcome and not one we make difficult.
Built in from the start. Consent recorded, unsubscribes honoured everywhere including text, and sending on a domain you own so your reputation is yours. This is not the exciting part but it is the part that ends badly when it is skipped.
There is no contract, so you leave whenever you want and take the platform, the contacts and the sequences with you. We would rather retire a sequence that is doing nothing than leave it running so the report looks busy.
Start with the free marketing automation audit.
We will follow your own enquiry process the way a customer would, map what fires and what does not, and tell you what is worth building first. You keep the audit either way, and if the follow-up is already tight we will say so. Prices are published, so you can see what this costs before you speak to anyone.