Local service ads or Google guaranteed have been at the forefront of our work lately and we want to dive in. Learn what this marketing channel is all about and how to leverage it to grow you business.
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LSAs are a pay-per-lead advertising platform offered by Google, designed to connect local service providers with customers in their area. These ads appear at the top of Google search results, above traditional paid ads, making them highly visible to potential customers searching for local services.
Unlike traditional PPC ads, which are based on keywords and clicks, LSAs operate on a pay-per-lead model. This means businesses only pay when a customer contacts them directly through the ad, such as by calling or sending a message, making it a cost-effective option for generating leads.
LSAs are particularly beneficial for service-based businesses that operate locally, such as plumbers, electricians, HVAC technicians, locksmiths, and cleaners. Any business that relies on local customers for revenue can leverage LSAs to increase visibility and attract new clients.
Our in-house team works directly with US-based marketers. Tell us what you are trying to grow and we will tell you what we would do first.
Drop in your website and we will record a short teardown: where you are losing traffic, who is outranking you, and the three things we would fix first.
A real person records it. No obligation, and we will only use your email to send the video and talk about it.