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Reputation Management Demo

4:18 watchMay 14, 2026General Marketing
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1Video
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4:18MINUTES ONLY!
What you'll learn

10 things you can act on after watching

  • What reputation management is
  • Why online reviews matter for business growth
  • How automated review requests work
  • How businesses collect customer feedback efficiently
  • Why reputation impacts conversion rates
  • How CRM systems trigger review workflows
  • How businesses resolve negative feedback proactively
  • How positive experiences turn into public reviews
  • How email and SMS automation improve response rates
  • Why centralized reputation systems save time and effort
Overview

What this covers

If your business is delivering services but struggling to consistently collect reviews, manage feedback, and maintain a strong online reputation, reputation management automation can help turn customer experiences into powerful marketing assets.

In this video, we break down how RunLeadGen helps businesses automate review requests, collect customer feedback, manage reputation workflows, and showcase positive experiences — all from one centralized system.

Instead of manually asking customers for reviews or hoping they leave feedback, RunLeadGen automates the entire process using CRM triggers, workflows, and multi-channel messaging across email and SMS.

And this isn’t just theory. We’re showing you exactly how businesses can collect feedback, resolve issues, and automatically generate positive reviews that improve visibility and trust online.

Step-by-Step Guide: How Reputation Management Helps Businesses Grow

  1. Step 1: Trigger Reputation Workflows After Customer Actions

    Reputation automation begins after key business actions such as:

    • Payment completion
    • Service delivery
    • Product fulfillment
    • Pipeline stage changes
    • Project completion

    RunLeadGen automatically detects these triggers and starts a reputation workflow.

  2. Step 2: Wait for the Right Timing to Request Feedback

    Instead of asking for reviews immediately, the system waits a strategic period of time based on industry best practices.

    This ensures customers have enough time to experience the service before providing feedback.

  3. Step 3: Send Automated Feedback Requests

    Customers automatically receive:

    • Email requests
    • SMS messages
    • Follow-up reminders

    These messages ask:

    • How was your experience?
    • Were you satisfied with the service?
    • Would you recommend us?

    This helps businesses collect structured feedback at scale.

  4. Step 4: Capture and Segment Customer Feedback

    Once customers respond, the system categorizes feedback into:

    • Positive experiences
    • Neutral responses
    • Negative experiences

    This allows businesses to take appropriate action quickly and efficiently.

     

  5. Step 5: Resolve Issues and Improve Customer Experience

    For negative or neutral feedback, businesses can:

    • Respond directly
    • Fix service issues
    • Improve processes
    • Follow up with customers
    • Prevent churn

    This turns potential complaints into opportunities for improvement.

  6. Step 6: Convert Positive Feedback Into Public Reviews

    Happy customers are guided through a simplified review process where they can:

    • Leave Google reviews
    • Post Facebook reviews
    • Share testimonials
    • Copy and submit feedback easily

    This reduces friction and increases the likelihood of receiving public reviews.

  7. Step 7: Build Long-Term Brand Reputation Automatically

    Over time, automated reputation management helps businesses:

    • Increase positive reviews
    • Improve search visibility
    • Build customer trust
    • Strengthen brand authority
    • Increase conversion rates

    All without requiring manual follow-up.

In depth

Google Trend FAQs

FAQs

Questions people ask about this

What is reputation management?

Reputation management is the process of collecting, managing, and improving customer reviews and online brand perception.

Why are online reviews important?

Online reviews build trust, influence buying decisions, and improve visibility in search engines like Google.

How does automation help with review collection?

Automation sends timely review requests through email and SMS after key customer actions like purchases or service completion.

Can businesses respond to negative feedback automatically?

Yes. Businesses can trigger workflows to respond, resolve issues, and follow up with dissatisfied customers.

How do positive reviews help businesses?

Positive reviews improve credibility, increase conversions, and strengthen overall brand reputation.

Next step

Need Help Automating Your Business Reputation?

Our in-house team works directly with US-based marketers. Tell us what you are trying to grow and we will tell you what we would do first.

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