A CRM that gets used, because it does the chasing for you.
Run Digital sets up and runs CRM for Utah businesses, in an account registered to your business. Calls, forms, texts, chats and ad leads all land in one pipeline, the first reply goes out on its own, and nothing sits waiting because the person who handles it was on a job.
Three things we will put in writing.
Every agency says they are different. These are the three we will be held to, on every engagement, from the first month.
The accountability factor
A standing meeting cadence, real project management, and deliverables with dates on them. You always know what shipped, what is in flight and what slipped.
You decide if we earn our seat at your table every month. There is no contract asking you not to.
A customized solution
Not a pipeline template because everybody uses one. How you actually sell, and what your team will realistically do on a busy day, decides how this gets built.
Ask for something specific and the answer is usually yes, built for you rather than pulled off a shelf.
Actual technicality
Not a sales rep, then a success manager, then an account manager relaying your question to someone who can answer it.
You talk to the people building the automations.
Every other channel buys attention. This one stops you wasting it.
Rankings move. Ad costs climb. Social reach is throttled by companies who owe you nothing. All of those put enquiries in front of you, and every one of them is wasted if the enquiry sits until tomorrow. A CRM is the only part of your marketing that gets more valuable the more of everything else you run, because it is where all of it lands.
A CRM that gets used
- An account registered to your business
- Every lead source wired into one pipeline
- A first reply inside seconds, every time
- Follow up that runs without being remembered
- Missed calls turned into text conversations
- Measured on closed revenue, not on contacts
A CRM that nobody opens
- Contacts living in the agency's account
- Three places an enquiry might have landed
- Stages copied straight off a software demo
- Follow up that depends on somebody remembering
- Missed calls that simply stay missed
- Reporting that leads with contact count because revenue is unknown
The arithmetic of one slow reply.
Most businesses have never worked out what their unanswered enquiries are costing them, which makes it impossible to know what is worth fixing. Put your own figures in.
What is a faster reply actually worth?
Take these straight out of your own phone records and your own books. No benchmarks, no assumed lift, nothing here that we are claiming. It is the arithmetic of one month.
Your numbers.
This is arithmetic, not a forecast. What it is genuinely useful for is working out which number to attack. In most businesses answering faster moves this far more than buying more enquiries does, and that is not where the budget usually goes.
The database is the asset. Never let somebody else hold it.
Hiring an agency to run your CRM is normal. That is not the problem. The problem is whose account the contacts live in, whose number the texts go out from, and whether you could export the lot this afternoon. If the answers are the agency’s, the agency’s and no, then the customer list you spent years building is somebody else’s leverage.
In your name, from day one
- The CRM account, in your business name
- Every contact, exportable today
- Your own number sending the texts
- The pipeline history you have built
- Pipelines, templates and automations
- Engagement history for every contact
What you find out you were renting
- A sub-account inside the agency's tenancy
- Contacts you can only see in their dashboard
- Texts going out from a number they own
- Automations that stay in their account
- Workflows you cannot export
- History that ends at the handover
Do you want to manage five marketers?
A CRM done properly is somebody designing the pipeline, somebody wiring every form, call and ad source into it, somebody writing the follow up that runs on its own, somebody training the team to actually work it, and somebody reading the reporting to find where deals die. That is five jobs, and in most businesses the CRM belongs to whoever bought the licence.
Building it in-house
Five hires- Recruiting, onboarding and managing every one of them
- Salaries, benefits, payroll tax and platform seats
- Your time spent chasing your own team
- Nobody who can build the automations
- Follow up that stops when one person is busy
Run as your team
One monthly fee- Setup, integrations, automation and training covered from day one
- A flat package price, not a percentage of anything
- Thirty years of combined marketing experience
- No contract, no notice period, no hiring risk
- Everything built stays in accounts you own
Two of the five seats you would otherwise be recruiting for.
A state that keeps sending you new neighbours.
Utah’s growth is the reason this matters more here than in a flat market. More people arriving means more enquiries from people with no loyalty to anybody, and they are contacting three or four businesses at once. Whoever answers first usually wins, and it is rarely the one with the best website.
population growth over the past decade against 6.2% nationally, second fastest of any state. A continuous supply of people with no incumbent supplier.
USAFacts, US Census dataof Utah businesses are small businesses, 371,569 of them. Most have enquiries scattered across two phones, a shared mailbox and a notepad.
SBA Office of Advocacy, 2025of Utah employees work at one of those small businesses, about 690,069 people. Answering faster is the cheapest advantage any of them can buy.
SBA Office of Advocacy, 2025competitors, and replying before they do beats every one of them without outbidding anybody.
SBA Office of Advocacy, 2025That is the argument for this in one line. Every other way of reaching somebody in Utah is an auction against 371,568 other businesses. Replying before they do costs you nothing.
Eight disciplines of CRM and follow up.
This is the list you would be hiring five people to cover.
Pipeline design
Stages that match how you actually sell, so a deal sitting still becomes visible instead of invisible.
Every lead source connected
Calls, web forms, chat, text, Google and Facebook lead forms and your booking page, all landing in the same pipeline.
Instant lead response
An automatic text and email within seconds of an enquiry, because speed to first contact decides more deals than anything else you can control.
Missed call text back
The call nobody could take turns into a text conversation instead of a lost customer.
Follow up that does not rely on memory
Sequences that keep going for weeks on their own, until somebody books or asks to be left alone.
Quotes, bookings and payments
Proposals, calendars and invoices inside the same system, so nothing has to be rekeyed into something else.
Team adoption and training
Built simple enough that the people doing the work actually use it. A CRM nobody opens is a worse database than a notebook.
Pipeline and source reporting
Where enquiries came from, what they were worth and where deals are dying. Contact count is a diagnostic, not a result.
The system that makes the rest of your marketing honest.
A CRM is unglamorous, which is most of why so few businesses run one properly. The ones that do tend to stop arguing about which channel works, because they can finally see which enquiries turned into money.
Things we give away.
We would rather be useful before you hire us than persuasive. Take any of these whether or not we ever work together.
CRM and follow up audit
We check where your enquiries land, how long they wait and what happens to the ones that do not book, then write down what is costing you most.
FreePipeline and follow up templates
The pipelines and follow up sequences we actually use with clients, so your team can run them without paying anyone to build them.
FreeTap to review cards and stands
Physical NFC cards and counter stands that send customers straight to your review page. We print them and send them to you.
FreeWebsite migrations
Stuck on a platform you do not own? We will move the site for free. Getting you onto your own infrastructure is the point.
The first ninety days.
CRM projects go wrong at the setup far more often than at the software. This is the order we work in, and it is the same for every client.
One place for everything
Every call, form, chat and ad lead routed into a single pipeline, in an account you own, verified before any automation gets switched on. If enquiries are currently landing in three places, fixing that is step one.
Your account, your contactsAnswer faster than anybody else
Instant lead response and missed call text back switched on, so no enquiry waits for somebody to be free. Usually the least glamorous and most valuable week.
You keep the exportBuild the sequences that always run
Follow up that keeps going for weeks on its own, so a slow yes never quietly becomes a no.
Make the team's job easier, not harder
Built simple enough that people use it on a busy day, with training and the stages trimmed back to what you actually sell.
Report against revenue
Where enquiries came from, what they closed and where deals are dying. Contact count and activity are how we diagnose, not what we report as the result.
The findings get written down. You keep them either way.
Thirty-five clients. Four years. One roof.
Those are counts, not projections. We have deliberately not printed an industry benchmark or a return figure on this page, because published averages across every industry tell you almost nothing about your sales process. The calculator above uses your numbers instead. If you want to see real pipelines and what they produced, ask on the call and we will pull actual reporting rather than a designed graphic.
Salt Lake, Utah County, and the rest of the Wasatch Front.
We set up and run CRM for businesses in Salt Lake City, Provo, Orem, Lehi, Ogden, West Jordan, St. George and across the state. A contractor whose enquiries live across three phones, a clinic rekeying every booking into a second system, a service business paying for leads it never calls twice.
A pipeline is only as good as what fills it.
A CRM converts enquiries better than anything else you run and creates none of them on its own. These are the channels that fill it.
Marketing automation
Does the follow up that gets skipped when the week gets busy.
Acquisition and LTV
Works out what a customer is worth before you decide what one is worth buying.
Local Services Ads
Google charges you per lead and decides what counts as one. We run the profile, the disputes and the pacing.
CRM questions we get every week.
Ours, for most clients. Run CRM is built on infrastructure we run, set up in an account registered to your business, and it covers the pipeline, the texts, the automation, the calendars, the quotes and the reporting in one place rather than five subscriptions. If you are already committed to something else and it can do the job, we will work in yours instead and say so honestly.
That is the most common call we get, and the cause is almost never the software. It is usually fourteen stages where four would do, required fields nobody can answer on site, and no automation, so the CRM is pure admin with no payoff. We strip it back to what you actually sell, automate the parts people skip, and make it the easiest way to do the job rather than extra work on top of it.
You do, and we will not run it any other way. The account is registered to your business, the texts go out from your number, and every contact, note and pipeline is exportable today. If you leave, nothing gets switched off and nothing has to be rebuilt.
It can, and often that is the point, because every extra system is another place something gets rekeyed or lost. Where you have software that genuinely works and your team likes, we connect to it instead of replacing it. The rule we use is simple: one place where an enquiry lives, and no double entry.
Seconds, because it is automatic rather than a reminder for somebody to do it. A form submission, a Facebook lead or a missed call triggers a text and an email immediately, written to sound like a person and to start a conversation rather than confirm receipt. A human picks it up from there, and the sequence keeps running if nobody replies.
That depends almost entirely on how it is built, which is why adoption is part of the work rather than an afterthought. We design the pipeline with the people who will work it, cut anything that does not change a decision, and train on your real deals rather than a demo. If something is being skipped after a month, that is a build problem and we fix it.
Yes, and that is usually where we find the first leak. Google lead forms, Local Services Ads, Facebook and Instagram lead ads and web chat all get wired into the same pipeline, with the source recorded, so you can finally see which channel produced the deals rather than which produced the most contacts.
It is published. CRM can be bought on its own or as part of a wider package, and the pricing page shows exactly what is in each. No percentage of anything, no setup fee hidden in month one, and no contract.
Start with the free CRM audit.
We will look at where your enquiries currently land, how long they wait for a first reply, and what happens to the ones that do not book straight away, then write down what is worth fixing first. You keep the audit either way. Prices are published, so you can see what this costs before you speak to anyone.