Your rating answers the question before you do.
Run Digital builds and runs review generation and reputation management for Utah businesses, on profiles and software registered to your business. Requests go out automatically after real jobs, every review gets answered by a person, and the reporting shows rating, volume and recency rather than a single flattering average.
Three things we will put in writing.
Every agency says they are different. These are the three we will be held to, on every engagement, from the first month.
The accountability factor
A standing meeting cadence, real project management, and deliverables with dates on them. You always know what shipped, what is in flight and what slipped.
You decide if we earn our seat at your table every month. There is no contract asking you not to.
A customized solution
Not a review link fired at your whole database. When the ask goes out, who gets it and what it says are built around how your jobs actually finish.
Ask for something specific and the answer is usually yes, built for you rather than pulled off a shelf.
Actual technicality
Not a sales rep, then a success manager, then an account manager relaying your question to someone who can answer it.
You talk to the people writing the replies.
Nobody buys anything without reading these first.
Rankings move. Ad costs climb. Social reach is throttled by companies who owe you nothing. Your rating sits beside your name in Maps, in the local pack, in AI answers and on your own site, and it is the last thing somebody checks after every other channel has already done its job. A strong rating makes everything else you run cheaper, because more of the clicks you are already paying for turn into calls.
Reputation that compounds
- A Google profile owned by your business
- Reviews from customers you actually served
- Requests triggered by a finished job
- Every review answered within a day
- Policy breaking reviews disputed properly
- Measured on rating, volume and recency
Reputation that quietly decays
- A profile sitting in the agency's account
- Incentivised reviews that get the profile flagged
- One mass request sent to everybody at once
- Replies only when something has gone wrong
- Bad reviews left sitting at the top
- Reporting that leads with the star average alone
The arithmetic of one star.
Most businesses have never worked out what their rating is costing them, which makes it impossible to know what is worth fixing. Put your own figures in.
What is your rating actually worth?
Take these straight out of your own profile insights and your own books. No benchmarks, no assumed lift, nothing here that we are claiming. It is the arithmetic of one month.
Your numbers.
This is arithmetic, not a forecast. What it is genuinely useful for is working out which number to attack. In most businesses raising the share who actually get in touch moves this far more than adding another tenth of a star does, and that is not where the effort usually goes.
The profile is the asset. Never let somebody else hold it.
Hiring an agency to handle reviews is normal. That is not the problem. The problem is whose account owns the Google Business Profile, whose number is listed on it, and whose software is sending the requests. If any of those three belong to the agency, you are renting your own reputation, and the monthly invoice is the lease.
In your name, from day one
- The Google Business Profile, in your business name
- Every review request and response, exportable today
- The review software account in your name
- The rating and review history you have built
- Request templates and reply templates
- A record of every request that went out
What you find out you were renting
- A profile managed from the agency's account
- Requests you can only see in their dashboard
- Review links routed through their software
- Reply templates written in their voice
- Request flows you cannot export
- History that ends at the handover
Do you want to manage five marketers?
Reputation done properly is somebody asking at the right moment, somebody writing replies that do not read like a template, somebody who knows the review policies well enough to get a fake one taken down, somebody watching rating and recency every week, and somebody tying all of it back to revenue. That is five jobs, and most businesses hand the whole thing to whoever is least busy.
Building it in-house
Five hires- Recruiting, onboarding and managing every one of them
- Salaries, benefits, payroll tax and platform seats
- Your time spent chasing customers yourself
- Nobody who knows the review policies
- Asking that stops the week somebody gets busy
Run as your team
One monthly fee- Strategy, requests, replies and disputes covered from day one
- A flat package price, not a percentage of anything
- Thirty years of combined marketing experience
- No contract, no notice period, no hiring risk
- Everything built stays in accounts you own
Two of the five seats you would otherwise be recruiting for.
A state that keeps sending you new neighbours.
Utah’s growth is the reason reviews matter more here than in a flat market. The people arriving have no relationship with any local business yet and no neighbour to ask, so they do what everybody does and read the reviews. Your rating is the referral you do not have.
population growth over the past decade against 6.2% nationally, second fastest of any state. A continuous supply of people with no incumbent supplier.
USAFacts, US Census dataof Utah businesses are small businesses, 371,569 of them. Most have served hundreds of satisfied customers and asked almost none of them for a review.
SBA Office of Advocacy, 2025of Utah employees work at one of those small businesses, about 690,069 people. A review is the cheapest advertising any of them will ever get.
SBA Office of Advocacy, 2025competitors, and a better rating beats every one of them without outbidding anybody.
SBA Office of Advocacy, 2025That is the argument for this in one line. Every other way of reaching somebody in Utah is an auction against 371,568 other businesses. A rating is the only one of them you win on merit instead of on budget.
Eight disciplines of reputation management.
This is the list you would be hiring five people to cover.
Review generation
Requests that go out automatically after a finished job, by text and by email, at the moment a customer is most likely to say yes.
Google Business Profile management
Categories, services, hours, photos and posts kept current, because the profile is what your rating is attached to.
Review responses
Every review answered by a person, in your voice, including the ones you would rather scroll past.
Negative review handling
A process for the bad ones. Reply in public, resolve in private, and dispute the ones that break Google’s policy instead of arguing with them.
Monitoring and alerts
Google, Facebook, Yelp and whichever industry sites matter in your category, watched so nothing sits unanswered for a week.
Tap to review hardware
NFC cards and counter stands that put your review page one tap away, for the jobs that finish in person.
Reviews on your own website
Real reviews pulled onto the pages where people decide, with the markup that lets search engines read them.
Rating, volume and recency reporting
Where the rating sits, how fast new reviews arrive, and how old the newest one is. A five year old five star review convinces nobody.
The asset that gets stronger every month you run it.
Reputation is unglamorous, which is most of why so few businesses run it properly. The ones that do tend to stop worrying about what a competitor is bidding, because the decision has usually been made before anybody clicks anything.
Things we give away.
We would rather be useful before you hire us than persuasive. Take any of these whether or not we ever work together.
Reputation and profile audit
We check your profile, your rating, your recency and your closest competitors, and write down what is holding you back.
FreeReview reply templates
The replies we actually use for the good reviews, the bad ones and the unfair ones, so your team can run them without paying anyone to write them.
FreeTap to review cards and stands
Physical NFC cards and counter stands that send customers straight to your review page. We print them and send them to you.
FreeWebsite migrations
Stuck on a platform you do not own? We will move the site for free. Getting you onto your own infrastructure is the point.
The first ninety days.
Reputation goes wrong at the foundation far more often than at the wording of a reply. This is the order we work in, and it is the same for every client.
Claim and correct the profile
Ownership verified in your name, categories and services corrected, hours and photos current. If an agency or a former employee is holding the profile, getting it back is step one.
Your profile, your ratingDeal with what is already there
Every unanswered review answered, and anything that breaks Google's policy disputed rather than argued with. Usually the least popular and most valuable week.
You keep the recordAutomate the ask
Requests that fire after a finished job, by text and by email, so asking stops depending on anybody remembering.
Put the reviews to work elsewhere
Reviews pulled onto the pages where people decide, with the markup search engines can actually read.
Report against rating and recency
Where the rating sits, how fast reviews arrive and how old the newest one is. The star average alone is how we diagnose, not what we report as the result.
The findings get written down. You keep them either way.
Thirty-five clients. Four years. One roof.
Those are counts, not projections. We have deliberately not printed an industry benchmark or a return figure on this page, because published averages across every industry tell you almost nothing about your category. The calculator above uses your numbers instead. If you want to see what this has done for specific clients, ask on the call and we will pull real reporting rather than a designed graphic.
Salt Lake, Utah County, and the rest of the Wasatch Front.
We run reviews and reputation for businesses in Salt Lake City, Provo, Orem, Lehi, Ogden, West Jordan, St. George and across the state. A clinic whose newest review is two years old, a contractor with one angry customer sitting at the top of the page, a restaurant that serves four hundred people a week and asks none of them.
A rating is only as good as the traffic that sees it.
Reviews turn interest into calls and create almost none of that interest on their own. These are the channels that put people in front of the rating.
Marketing automation
Does the follow up that gets skipped when the week gets busy.
Acquisition and LTV
Works out what a customer is worth before you decide what one is worth buying.
Local Services Ads
Google charges you per lead and decides what counts as one. We run the profile, the disputes and the pacing.
Reputation questions we get every week.
You ask every customer, at the right moment, and you never pay for it. Requests go out automatically after a job is finished, by text and by email, with a link that lands on your review page in one tap. Incentives, gating and bulk uploads are the three fastest ways to get a profile flagged, so we do not use any of them.
Not because you dislike it. Google removes reviews that break its policies, which covers fake reviews, reviews from competitors, reviews about the wrong business, conflicts of interest and anything containing abuse or off topic content. We file those disputes properly and follow up on them. For a genuine bad review the answer is a public reply and a private fix, plus enough recent reviews that one bad month stops being the headline.
You do, in both cases, and we will not run it any other way. The profile stays verified in your business name with your number on it, and the request software sits in an account registered to you. If you leave, nothing gets switched off and nothing needs migrating.
Volume decides that. A business with forty reviews moves a visible amount inside two or three months of consistent asking. A business with four hundred moves slowly on the average but quickly on recency, which is the part buyers actually read. The first thing that changes in almost every case is response time on new reviews, usually inside the first week.
We write them and you approve them, in your voice. Most clients stop reviewing them after the first month. The ones that matter, the angry and the unfair, get written by a person and sent to you before they go public.
Google first, because it is where the decision gets made and where the rating shows up in search, Maps and AI answers. Facebook, Yelp and the industry sites in your category get monitored and answered as well. We do not spread the asking across five platforms, because splitting the volume weakens the one that counts.
Usually three things. The newest one is older than you think, nobody has replied to the last dozen, and none of them appear anywhere on your own website. Recency and replies are both ranking and trust signals, and reviews sitting only on Google are doing half the work they could.
It is published. Reputation and review generation sit inside our CRM and conversion packages, and the pricing page shows exactly what is in each one. No percentage of anything, no setup fee hidden in month one, and no contract.
Start with the free reputation audit.
We will look at your Google Business Profile, your rating, how recent your newest reviews are and how your closest competitors compare, and write down what is worth fixing first. You keep the audit either way. Prices are published, so you can see what this costs before you speak to anyone.