If you’re not updating your Google Business Profile, you’re leaving visibility (and revenue) on the table. In this video, we break down the quick but powerful updates every business owner should make to their GBP today.
Whether you’re a local business or a national brand with physical locations, these optimizations will help you rank higher in local search, show up on Google Maps, and turn searchers into customers.
When someone searches for your business or even a service you offer your Google Business Profile is often the first thing they see.
If your profile doesn’t have a logo or cover photo, it can look incomplete or even untrustworthy. In many cases, it may not even show up for competitive, non-branded searches.
Make sure you’re logged into the correct Google account.
Click “Manage Photos.”
Upload an image that represents your business
Recommended size: 1080 x 608 pixels
Format: JPG or PNG
Upload your business logo
Recommended size: 250 x 250 pixels (square)
Click save, then give Google time to review and publish your images.
Once approved, your profile will instantly look more polished and professional.
Low-quality images: Avoid blurry or pixelated photos
Wrong dimensions: Improper sizing can cause awkward cropping
Irrelevant images: Use visuals that reflect your business (storefront, team, or products)
Adding a cover photo and logo makes your business look more professional, trustworthy, and recognizable. Profiles with complete branding tend to get more clicks, views, and customer engagement compared to incomplete listings.
For best results, use:
Cover photo: 1080 x 608 pixels
Logo: 250 x 250 pixels (square)
Make sure images are high-quality and in JPG or PNG format to avoid blurriness or cropping issues.
After uploading, Google typically reviews and publishes images within a few minutes to a few hours. In some cases, it may take up to 24 hours depending on review status.
It’s recommended to post at least once a week. Regular updates show that your business is active, improve visibility, and can help attract more potential customers.
Our in-house team works directly with US-based marketers. Tell us what you are trying to grow and we will tell you what we would do first.
Drop in your website and we will record a short teardown: where you are losing traffic, who is outranking you, and the three things we would fix first.
A real person records it. No obligation, and we will only use your email to send the video and talk about it.