Google Ads punishes guesswork faster than any other channel.
Every click is billed whether or not it was ever going to become a customer. Managed properly, that is the fastest way to buy demand you have not earned yet. Managed loosely, it is a subscription to wasted spend.
What we manage, and what that means week to week.
Search campaigns
Built around the searches that carry buying intent, not the ones with the biggest volume. Tight ad groups, match types chosen on purpose, and ad copy that matches the page it lands on.
Negative keywords
The unglamorous half of the job. Search terms get reviewed and the junk gets excluded, every week, because Google will happily keep spending your budget on near misses.
Landing pages
Sending paid traffic to a general page is how good campaigns die. We build or rework the page the ad points at, then test what is on it.
Conversion tracking
Calls, forms and booked appointments wired into GA4 and Google Ads so bidding optimises toward revenue rather than clicks.
Local Services Ads
For the categories where they are available, LSAs often beat search ads on cost per lead. We run both and put budget where the leads actually come from. More on lead generation
Performance Max, carefully
Useful in some accounts, a black box in others. We use it where the data supports it and keep it fenced in so it cannot quietly eat the search budget.
Still called AdWords by half the people searching for it.
Google renamed AdWords to Google Ads in 2018 and plenty of business owners never updated the phrase. It is the same platform and the same work: paid placement at the top of the results page, billed per click. If you came here searching for AdWords management, you are in the right place.
Where this fits next to the rest of paid search, including paid social and retargeting, is on the paid search page.
How the money works.
Questions people actually ask.
Find out what your competitors are paying for.
Book a free strategy call and we will look at what is running in your market, what it is likely costing them, and whether paid search is the right first move for you.