The RUNway
Four stages, one team, and a weekly number you can hold us to. This page is the whole thing written down, including the parts most agencies leave vague: what we do, what you do, how long each stage takes and what you walk away owning.
Discover. Build. Run. Refine.
Every client walks the same four stages, whether they bought one service or the whole engine. Pick a stage to see exactly what happens inside it, and who is holding which end.
Discover
What Run does
What you do
What actually happens, week by week.
No six week onboarding. No discovery deck that goes in a drawer. Here is the real calendar.
The demo, not a pitch
We look at your numbers together: what a customer is worth, what you are paying to get one, and where the gap is. If we are not the right fit, we say so on that call.
Audit and access
We audit the site, the ad accounts, the tracking and the follow up. You get the findings written down, whether or not you hire us. Access is granted to accounts you already own, never accounts we hold hostage.
Tracking and pipeline first
Before a dollar of media runs, tracking is fixed and the CRM pipeline is built, so every lead that arrives carries its source with it. This is the step most agencies skip and then argue about in month three.
Build and launch
Pages, campaigns, automations and the AI agents that handle after hours follow up get built and turned on. First leads usually land inside this window on paid channels.
The accountability call
Same time, every week. Leads, source, cost per lead, closed revenue, what we changed and what we are changing next. Fifteen minutes if the numbers are good.
First real cut
Enough data to kill what is not paying and move that budget to what is. Organic and AEO work is compounding quietly in the background by now.
Cost per acquisition, honestly
You get a straight answer on what a customer now costs and what changed. From here the job is to keep pushing that number down while lifetime value climbs.
The flywheel takes over
Reviews, referrals and data start doing work that used to cost media budget. That is the point where marketing stops feeling like rent.
The parts that never change.
A weekly call
Same slot every week with the person doing the work, not an account manager relaying messages.
One number
Leads, source, cost and closed revenue in one view. If the report and your bank account disagree, the report is wrong.
Your logins
Every account is created in your name. You keep the site, the ad accounts, the CRM, the automations and the data.
No contract
Month to month. We would rather earn the renewal than enforce one, which is also why the weekly call exists.
Refine feeds Discover.
A project ends. A lifecycle does not. What we learn in Refine changes what we look for in the next Discover: which channel is actually carrying the load, which offer converts, which customers are worth chasing twice.
That is the same loop the Run marketing flywheel describes on the services side. The RUNway is how we work it. The flywheel is what it does to your cost per customer.
What working with us is actually like.
Let's run it together.
Book the demo. We will walk your numbers through the RUNway on the call and tell you which stage you are actually stuck in.