Who is Main Street Office Furniture?
Main Street Office Furniture is a family-owned and operated company that has been a cornerstone of Utah’s office furniture industry since 1980. Founded by Doug and Evelyn Tonge, and later joined by their son Jason Tonge, MSOF has evolved from its origins as office furniture liquidators to become Utah’s trusted provider of new and pre-owned office furniture solutions.
With over 60 years of industry experience, they specialize in comprehensive workspace solutions – from planning and design to installation – transforming offices into highly functional and stylish environments. Operating from their showroom at 3965 South State Street and warehouse at 66 E. 3335 South, Main Street Office Furniture takes pride in building lasting relationships with their customers, many of whom have remained loyal for over three decades.
Their commitment to customer satisfaction, combined with their extensive knowledge and diverse product range, enables them to serve businesses of all sizes, whether they’re setting up a home office or outfitting a large corporate workspace.
The Opportunity
Run Digital recognized that Main Street Office Furniture’s four decades of industry expertise and comprehensive product offerings weren’t fully reflected in their digital presence. Despite being Utah’s trusted name in office furniture since 1980, their online visibility didn’t match their offline reputation.
The agency identified a significant opportunity gap: while Main Street Office Furniture excelled in specialized products like acoustic room dividers and Fold-n-Roll walls, these high-value offerings weren’t optimally positioned in search results. With the rising demand for flexible workspace solutions and acoustic office elements, particularly in the post-pandemic era of office redesigns, Run Digital saw immense potential for digital growth.
The opportunity wasn’t just about increasing traffic – it was about strategically positioning Main Street Office Furniture’s expertise and unique product offerings to capture the growing market of businesses seeking workspace transformation solutions. Their family-owned legacy and extensive industry knowledge provided the perfect foundation for authoritative content that could dominate local search results and establish them as the digital go-to resource for office furniture solutions in Utah.
The Strategy
Run Digital implemented a comprehensive SEO strategy that addressed both content optimization and technical fundamentals. The agency began with an extensive technical audit, resolving site speed issues, improving mobile responsiveness, and enhancing the overall site architecture to create a stronger foundation for growth.
On the content front, Run Digital developed specialized landing pages for Main Street Office Furniture’s key product categories, with particular focus on high-value offerings like acoustic solutions, Fold-n-Roll walls, and office design services. Each page was strategically optimized with targeted keywords while maintaining natural, authoritative content that showcased MSOF’s 40+ years of industry expertise.
The strategy included implementing schema markup for better search visibility, optimizing meta descriptions and title tags, and creating a content hierarchy that better reflected the company’s comprehensive service offerings. Additionally, Run Digital established a robust internal linking structure that effectively channeled authority to key service pages while improving user navigation.
The Results
The comprehensive SEO strategy delivered transformative results for Main Street Office Furniture’s digital presence. Organic traffic surged by 200%, reflecting not just increased visibility but also more qualified visitors actively searching for office furniture solutions.
The optimization efforts led to a remarkable doubling of keyword rankings, with Main Street Office Furniture now appearing on the first page for twice as many valuable search terms related to office furniture, workspace solutions, and acoustic office elements.
This dramatic improvement in search visibility translated into increased showroom visits and qualified leads, as more businesses discovered MSOF’s extensive product range and expertise through organic search. The enhanced digital presence not only amplified their reach in the Utah market but also established Main Street Office Furniture as the authoritative online resource for office furniture solutions, building on their already strong offline reputation.
