Who is Dalton-Hoopes?
Dalton-Hoopes Funeral Home is a place of comfort, compassion, and heartfelt service, dedicated to helping families through their most difficult moments. At the heart of it all is Gene Hoopes, whose kind and warm sincerity has guided countless families with care and understanding. Gene’s unwavering commitment to honoring every life with dignity and respect ensures that each service is personal and meaningful. Whether planning ahead or facing an unexpected loss, Dalton-Hoopes Funeral Home provides a supportive and welcoming environment, where families can find peace, closure, and the assurance that their loved ones are in caring hands.
Opportunity
Hoopes came to Run with a vision—to scale Dalton-Hoopes Funeral Home and serve more families with the same compassion and sincerity that defined his work. While his reputation for heartfelt service had earned him trust in the community, he needed a strategy to bring more consistency to his business, especially through seasonal fluctuations.
His goal was to stabilize lead flow and maintain a predictable cost per acquisition by diversifying his marketing efforts across multiple channels. By leveraging a more comprehensive digital strategy, Gene sought to ensure that families in need could always find Dalton-Hoopes Funeral Home when it mattered most.
Strategy
To help Dalton-Hoopes Funeral Home achieve scalable and consistent growth, Run developed a multi-channel digital strategy designed to increase visibility, generate steady leads, and improve efficiency. We launched Google Paid Search and Local Services Ads (LSAs) to capture high-intent customers actively searching for funeral services, while Facebook advertising expanded reach and built brand awareness within the community.
To improve speed to lead and operational efficiency, we implemented a CRM with automation, ensuring that every inquiry was responded to quickly and no potential family in need was overlooked. This system also provided clarity on cost per acquisition, allowing Gene to make data-driven decisions and optimize his marketing efforts for sustainable, long-term success.
Results
The results have been transformative for Dalton-Hoopes Funeral Home. In less than a year, organic traffic has doubled, and the number of keywords captured in search has more than doubled, significantly expanding Gene’s reach to families in need. More importantly, his cost per acquisition has remained steady and continues to drop, thanks to a well-balanced marketing strategy.
By diversifying lead generation across paid search, LSAs, and social media, his blended cost per acquisition has also decreased, reducing reliance on any single platform and mitigating risk while improving overall efficiency. Now, Gene has a scalable, predictable system that allows him to serve more families with the same warmth and sincerity, without the uncertainty of fluctuating marketing costs.
