Run Digital

Episode 25: Jon from Timp Top Local Marketing

rundigital — Thu, 08 May 2025 18:46:59 +0000

Episode 25: Jon on Content Marketing Strategy

Discover the future of content marketing strategy with RunDigital Radio’s latest episode featuring Jon from Timp Top Local Marketing. Dive deep into Google’s E-E-A-T principles and learn how to showcase your business’s Experience, Expertise, Authoritativeness, and Trustworthiness across all digital platforms. From strategic SEO implementation to engaging social media content and trust-building email campaigns, this episode delivers actionable insights for businesses ready to elevate their digital presence through expert-driven content creation.

Business owners who want to grow their business

Who is this for?

An interview with Jon from Timp Tomp Marketing about building an effective content marketing strategy

What

Because we want to help you grow. Your success is our success

why

40:11

Duration

Overview

If you’re looking for a fun and new podcast about the real world of SEO and digital marketing, listening to Quinn & Brian on RunDigital radio is your fix. Get quick and actionable insights and sift through the messy SEO debates as these two put all the best practices to test to get real results that you can implement on your own. Here we’re starting out with some of the most frequently asked SEO questions in 2024.

EPISODE 25

Episode 25: Jon on Content Marketing Strategy

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FAQs:

What does E-E-A-T mean in content marketing strategy?

A: E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. These are key factors Google uses to evaluate content quality and are essential elements of a successful digital marketing strategy. In this episode, Jon explains how to implement each component effectively.

How can businesses demonstrate expertise in their content?

A: Jon shares practical strategies for showcasing your business expertise, including creating data-driven content, sharing industry insights, highlighting team credentials, and developing thought leadership pieces that resonate with your target audience.

What role does E-E-A-T play in social media marketing?

A: The episode explores how to apply E-E-A-T principles across social platforms through engaging posts, authentic storytelling, behind-the-scenes content, and expert commentary that builds credibility while maintaining audience engagement.

How often should businesses update their content marketing strategy?

A: Jon recommends quarterly strategy reviews while maintaining consistent content creation. He discusses how to build a sustainable content calendar that demonstrates ongoing expertise while adapting to industry changes and audience needs.

Season 1 Episode 18: Does Your Digital Marketing Agency Suck?| RunLeadGen Radio

rundigital — Thu, 08 May 2025 18:46:57 +0000

Episode 18: Does Your Marketing Agency Suck?

Does your marketing agency suck? In this video, Quinn and Brian discuss the red flags of bad marketing practices and how to spot an agency that’s not delivering results. Watch now to learn what to avoid and ensure you’re getting the best marketing services for your business!

Business owners who want to grow their business

Who is this for?

A guide on red flags from marketing agencies

What

Because we want to help you grow. your success is our success

why

28:11

Duration

Overview

EPISODE 18

Episode 18: Does Your Marketing Agency Suck?

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FAQs: Marketing Agency Red Flags

What are the signs of a bad marketing agency?

Signs of a bad marketing agency can include poor communication, where they don’t respond to emails or calls promptly, or provide vague answers that don’t directly address your questions. Lack of transparency is another red flag; this could mean they don't share their strategies or provide clear explanations for their actions. If they promise unrealistic results or use unethical practices like buying fake followers or engaging in black-hat SEO tactics, it’s a clear indication of a problem. High client turnover or a lack of client testimonials and case studies can also suggest that their clients are not satisfied with their services.

How can I tell if my marketing agency is overcharging me?

To determine if your marketing agency is overcharging, start by reviewing the invoices they send you. Look out for vague billing descriptions that don't clearly state what services are being provided. Be wary of unexpected fees that weren’t discussed upfront or charges for services that don’t align with your agreed-upon strategy. Another sign is if you feel pressured to continuously increase your budget without a clear explanation of the additional value you’ll receive. It’s also helpful to compare the prices and services offered by similar agencies in the market to understand if you're being charged a fair rate. Transparency is key; a trustworthy agency should be open about their pricing structure and willing to justify their fees.

What should I expect from a good marketing agency?

A good marketing agency should provide a well-defined strategy that aligns with your business goals and regularly update you with detailed performance reports. These reports should highlight key metrics, progress toward goals, and the effectiveness of their strategies. Effective communication is crucial, with proactive updates and a willingness to answer your questions in detail. You should also expect them to use ethical marketing practices and continuously adapt their strategies based on data and market trends. A good agency is also committed to building a long-term relationship and is focused on delivering consistent, measurable results that drive your business forward.

How do I find a reliable marketing agency?

Finding a reliable marketing agency involves doing thorough research. Start by looking at the agency’s reputation online through reviews, testimonials, and case studies that demonstrate their success with clients similar to you. Ask for client references and directly contact those businesses to inquire about their experience with the agency. Evaluate their transparency; a good agency will be open about their processes, pricing, and expected outcomes. Make sure they have expertise in your industry and offer a range of services that meet your specific needs. Lastly, ensure they communicate effectively and are genuinely interested in understanding and achieving your business goals.

E22: Your Business Needs More Followers! Interview with Adventure Hunt Owners | RunLeadGen Radio

rundigital — Thu, 08 May 2025 18:46:56 +0000

E22: Your Business Needs More Followers! Interview with Adventure Hunt Owners | RunDigital Radio

In this episode, we interview Ryan Egan and Caleb Frischknecht, the entrepreneurs behind Adventure Hunt, a Utah-based scavenger hunt company featured on Shark Tank. After purchasing the business, which had gone dormant during the pandemic, they revived it into a thriving venture. They share their journey, discussing the importance of going viral in today’s market, the challenges of taking over an existing business, and their strategies for making Adventure Hunt profitable and sustainable. They also dive into how they align their brand with the right sponsors and how they plan to grow their team. This conversation offers valuable insights for aspiring entrepreneurs on how to turn a business around, create buzz, and build long-term success.

Business owners who want to grow their business

Who is this for?

An interview with Adventure Hunt owners, Ryan Egan and Caleb Frischknecht

What

Because we want to help you grow. Your success is our success

why

38:58

Duration

Overview

EPISODE 22

Episode 22: Your Business Needs More Followers! Interview with Adventure Hunt Owners | RunDigital Radio

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FAQs:

Why is going viral important for a business?

Virality helps build brand excitement and visibility. For Adventure Hunt, going viral not only attracts potential participants but also makes the company appear fun and engaging to potential employees. Videos of events highlight the thrill and enjoyment, which boosts both customer engagement and employee satisfaction. Viral marketing helps amplify the brand’s message, creating a buzz that leads to more opportunities

What are the biggest challenges when taking over an existing business?

Taking over a business comes with unique challenges, including gaining traction, understanding what strategies work, and identifying areas that need improvement. Ryan and Caleb of Adventure Hunt emphasized the importance of testing different methods to see what resonates with customers. It's crucial to experiment, analyze customer responses, and be willing to pivot your approach based on results.

What are the keys to making a business profitable and sustainable?

Profitability and sustainability stem from understanding your business model, knowing your audience, and aligning your brand with relevant partners. For Adventure Hunt, Ryan and Caleb focus on three core revenue streams: sponsors, ticket sales for public events, and corporate clients. They analyze each sector individually to ensure every part of the business contributes to long-term growth and stability.

How do you know when you've "made it" as a business owner?

Success looks different for every entrepreneur. Ryan and Caleb explain that, for them, "making it" involves more than just profitability. It's about growing their team, expanding their resources, and creating a business that can function efficiently without constant oversight. They believe that true success is building a self-sustaining business while continuing to scale

Episode 23: Business Talks- Interview with Nicole and Brent Wright from Wright Landscaping | RunLeadGenRadio

rundigital — Thu, 08 May 2025 18:46:56 +0000

Episode 23: Business Talks- Interview with Wright Landscaping Owners | RunDigital Radio

In this episode, Quinn and Brian interview Nicole and Brent Wright, the owners of Wright Landscaping, as they share their journey through the ups and downs of entrepreneurship. After running the business on their own for a year, they bought it from another owner, expecting an easy transition, only to face unexpected small business challenges, including selling their house to keep things going. The Wrights discuss the grit it takes to succeed, the importance of analyzing your business, and the power of inbound, outbound, and strategic marketing. They also dive into smart financial management, leveraging social media, and their “aha moment” with software that helped them secure profitability and job security. This interview is packed with actionable insights for business owners looking to grow and overcome obstacles.

Business owners who want to grow their business

Who is this for?

An interview with Wright Landscaping owners, Nicole and Brent Wright on their entrepreneurship journey

What

Because we want to help you grow. Your success is our success

why

40:11

Duration

Overview

EPISODE 23

Episode 23: Business Talks- Interview with Wright Landscaping Owners | RunDigital Radio

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FAQs:

When and why should you consider working with a marketing agency?

It's beneficial to start working with a marketing agency when your business is looking to scale, reach new audiences, or requires expertise in areas like SEO, digital marketing, and branding. A marketing agency can help you craft a targeted strategy, save time, and ensure your marketing investments are driving the right results, allowing you to focus on running your business.

What are signs you're ready to hire more help or work with a marketing agency?

Some signs include consistently feeling overwhelmed, missing opportunities due to lack of time, or noticing stagnant business growth despite your efforts. If you're spending too much time on marketing tasks and not enough on core operations, it's likely time to bring in expert help. Delegating can free you up to focus on what you do best and ensure your marketing is effective.

How can a marketing agency help your business grow?

A marketing agency brings specialized knowledge in digital marketing, SEO, social media management, and branding. They can create targeted campaigns that attract the right audience, increase your online visibility, and drive more leads. By utilizing an agency's expertise, you can ensure your marketing efforts are aligned with your business goals, leading to sustainable growth.

What are the benefits of outsourcing tasks to a marketing agency or specialists?

Outsourcing allows you to focus on your core business activities while experts handle the complex aspects of marketing. It can lead to better efficiency, faster results, and a stronger brand presence. Additionally, it provides access to the latest tools and strategies, which might otherwise be difficult to implement in-house without a dedicated team.

Episode 21: Starting or Growing a Business? You Need to Hustle and Grind! | RunLeadGen Radio

rundigital — Thu, 08 May 2025 18:46:55 +0000

Episode 21: Starting or Growing a Business? You Need to Hustle and Grind! | RunDigital Radio

Join us for an insightful discussion with West Israel, owner of Main Street Office Furniture, as he sits down with two digital marketing agency owners. In this episode, West shares his journey of growing a business while balancing the challenges of entrepreneurship, from building strong teams to managing the grind of daily operations. If you’re a business owner looking for actionable advice on how to scale and find balance in life, this conversation is a must-watch.

Business owners who want to grow their business

Who is this for?

An interview with business owner, West Israel

What

Because we want to help you grow. Your success is our success

why

37:50

Duration

Overview

EPISODE 21

Episode 21: Starting or Growing a Business? You Need to Hustle and Grind! | RunDigital Radio

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FAQs: Balancing Entrepreneurship, Growth, and Personal Life

How do I balance the four pillars of life as a business owner?

As a business owner, it's easy to get consumed by the day-to-day operations, but finding balance between the physical, financial, relational, and spiritual aspects of your life is crucial. Without maintaining your health, relationships, and personal well-being, your ability to lead and grow your business will suffer. In the podcast, we discuss how focusing on all four areas leads to better decision-making, improved productivity, and a more sustainable approach to entrepreneurship.

Why is it important to build a strong support team in business?

No entrepreneur can do it all alone. Building a strong support team allows you to delegate tasks, focus on big-picture strategy, and avoid burnout. A reliable team not only helps your business run efficiently but also supports you in making smarter decisions. This episode dives into the importance of hiring the right people, why a dependable team is key to scaling, and how they can help you maintain both growth and sanity as a business owner.

How can I become a more effective brand ambassador for my business?

Whether you realize it or not, as a business owner, you are the face of your brand. Your personal image, how you present yourself, and how comfortable you are in front of a camera all influence the way your brand is perceived. In this discussion, we explore the importance of personal branding, why being visible is critical to your company's success, and tips on how to become more confident in representing your business, both online and offline.

What are the best ways to maintain strong relationships with family while running a business?

Entrepreneurship can be an all-consuming journey, but it's vital to remain connected with your loved ones. Being present at home, even when work is demanding, strengthens your support system and gives you the energy to keep pushing forward. In this episode, we talk about how running a business can be hard on your spouse and children, but also how setting boundaries, being intentional with your time, and leading by example can help you maintain healthy, fulfilling relationships outside of work.

Episode 28: Tanya Welch; a Life Insurance Business Owner

rundigital — Thu, 08 May 2025 18:46:54 +0000

Episode 28: Tanya Welch: a Life Insurance Business Owner

In this insightful episode of RunDigital Radio, we dive deep into the world of life insurance entrepreneurship with Tanya Welch, a seasoned business owner who’s transformed her industry expertise into a thriving practice. From building unshakeable client trust to leveraging modern technology, Tanya shares her professional journey and reveals the strategies that have shaped her success. Whether you’re in the insurance industry or building any relationship-based business, this episode offers practical wisdom on sustainable growth, community engagement, and the power of authentic client connections.

Business owners who want to grow their business

Who is this for?

An interview with Tanya Welch on Life Insurance Entrepreneurship

What

Because we want to help you grow. Your success is our success

why

46:05

Duration

Overview

EPISODE 28

Episode 28: Tanya Welch on the Life Insurance Industry

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FAQs:

Q: What key topics does Tanya Welch discuss in this episode?

A: Tanya shares insights on building client trust, leveraging technology in the insurance industry, developing strategic partnerships, and creating sustainable business growth strategies. She also offers valuable advice for new business owners in relationship-driven industries.

Q: Who would benefit from listening to this episode?

A: This episode is particularly valuable for life insurance professionals, aspiring entrepreneurs, and business owners focused on building strong client relationships. It's also relevant for anyone interested in learning about successful business growth strategies.

Q: Does Tanya share specific strategies for growing a life insurance business?

A: Yes, Tanya discusses practical approaches to building a local presence, utilizing technology for business efficiency, maintaining client relationships, and adapting to industry changes while scaling operations.

Q: What unique insights does this episode offer about client relationship management?

A: Tanya provides detailed perspectives on building and maintaining client trust through education, clear communication, and authentic engagement. She shares real-world examples from her experience in the life insurance industry that can be applied to various business contexts.

Episode 27: Doug Holyoak and Business in the Construction Industry

rundigital — Thu, 08 May 2025 18:46:53 +0000

Episode 27: Doug Holyoak on Business in the Construction Industry

In this enlightening episode of RunDigital Radio, hosts Quinn and Brian dive deep into the construction industry with special guest Doug Holyoak. As a seasoned construction business owner, Doug shares his journey from hands-on contractor to successful business leader. Whether you’re a construction professional looking to scale your operations or a business owner seeking industry-specific growth strategies, this conversation offers valuable insights into team building, project management, and sustainable business growth in today’s competitive market.

Business owners who want to grow their business

Who is this for?

An interview with Doug Holyoak on Business in the Construction Industry

What

Because we want to help you grow. Your success is our success

why

46:05

Duration

Overview

EPISODE 27

Episode 27: Doug Holy Oak on Business in the Construction Industry

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FAQs:

Q: What topics does Doug Holyoak cover in this episode?

A: Doug discusses construction business scaling, team management, project efficiency, and the key strategies that helped him grow his contracting company into a successful enterprise.

Q: Who should listen to this episode?

A: This episode is perfect for construction business owners, contractors, industry professionals, and entrepreneurs interested in learning about growth strategies in the construction sector.

Q: How long is this episode?

A: This episode runs for 29 minutes, making it perfect for your morning commute or lunch break.

Q: What are the key takeaways from this interview?

A: Listeners will learn practical tips for construction business growth, effective team management strategies, how to handle project scaling, and valuable insights into current industry trends and challenges.

Episode 20: Let’s Talk Marketing Automation & Systems | RunLeadGen Radio

rundigital — Thu, 08 May 2025 18:46:12 +0000

Episode 20: Let's Talk Marketing Automation & Systems | RunDigital Radio

Join us for an insightful discussion with David Askvig, founder of David Askvig Consulting, as he sits down with two digital marketing industry experts. In this episode, David shares his journey from working with Salesforce and HubSpot to launching his own consulting firm just a year ago.

Business owners who want to grow their business

Who is this for?

An interview with business owner, David Askvig

What

Because we want to help you grow. Your success is our success

why

36:35

Duration

Overview

EPISODE 20

Episode 20: Starting or Growing a Business? You Need to Hustle and Grind! | RunDigital Radio

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FAQs: Marketing Agency Red Flags

What are some key takeaways from David Askvig’s approach to starting a business?

David emphasizes the importance of documenting and visualizing business processes to identify and solve problems effectively. He also highlights the value of a professional online presence.

How can businesses improve their processes according to David Askvig

David suggests prioritizing a good manual process over a poor automated one and focusing on making processes smoother for both the company and its customers.

What role does online presence play in business success?

A strong online presence is crucial. David notes that businesses need to look professional online and have a well-designed website to attract and retain customers.

What is good advice for setting and achieving business goals?

The experts at RunDigital advise setting both reachable and stretch goals. They believe that even if stretch goals are not fully achieved, they provide valuable perspective on progress and growth.

Episode 26: Bobby Macey from Macey Marketing

rundigital — Thu, 08 May 2025 18:46:11 +0000

Episode 26: Bobby on Video Marketing for Businesses

In this episode of RunDigital Radio, Bobby Macey, owner of Macey Media, shares insights on video marketing for businesses and how video content can transform digital marketing. Whether you’re a B2B company or a small business, a solid video marketing strategy is essential in today’s competitive landscape. Bobby discusses the impact of explainer videos, live video, and testimonial videos in boosting engagement and brand awareness.

Bobby highlights the role of marketing videos in increasing conversion rates and building trust with customers through brand videos, product videos, and animated videos. He also covers how video marketers can leverage demo videos to drive growth and the importance of choosing the right platforms, such as YouTube, Instagram, and TikTok, for your video marketing campaign.

Additionally, Bobby explores trends like shoppable videos, video SEO, and marketing automation. His tips on using video types such as educational and testimonial videos provide actionable advice for integrating video marketing into your overall strategy. Listen now to learn how to elevate your video marketing efforts with RunDigital.

Business owners who want to grow their business

Who is this for?

An interview with Bobby Macey from Macey Media on video marketing for businesses

What

Because we want to help you grow. Your success is our success

why

46:05

Duration

Overview

EPISODE 26

Episode 26: Bobby Macey on video marketing for businesses

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FAQs:

Why is video marketing important for businesses?

Video marketing helps businesses engage their audience, boost brand awareness, and drive higher conversion rates. With the rise of digital marketing, video content has become a powerful tool to connect with customers and convey messages in an engaging and effective way.

What types of videos should businesses use in their marketing strategy?

Businesses can use various types of videos such as explainer videos, testimonial videos, product demos, and educational content. The right video type depends on your marketing goals, target audience, and where customers are in the buyer’s journey.

How do I choose the best platform for my video marketing campaign?

The best platform depends on your audience and the format of your video. YouTube, Instagram, TikTok, and Facebook are popular choices, with each offering unique benefits for video marketing, whether it’s long-form content, short-form videos, or live streams.

What metrics should I track to measure the success of my video marketing efforts?

Key metrics to track include video views, engagement (likes, shares, comments), click-through rates, conversion rates, and audience retention. These metrics help assess how well your video content is performing and contributing to your marketing goals.

Season 1 Episode 14 Navigating the Marketing Waters of Franchises

rundigital — Thu, 08 May 2025 18:46:10 +0000

Episode 14: Navigating the Marketing Waters of Franchises

Welcome to another insightful episode of RunDigital Radio, the podcast where we dive deep into all things marketing. In this episode, titled “Navigating the Marketing Waters of Franchises,” we explore the unique challenges and opportunities facing marketers within the franchise industry. Join your hosts Quinn and Brian, as we uncover strategies to effectively navigate the complexities of marketing for franchises. Whether you’re a franchise owner, marketer, or simply interested in understanding how franchise marketing differs from traditional marketing, this episode is packed with valuable insights.

business owners who want to grow their business

Who is this for?

challenges and opportunities in marketing for franchises

What

because we want to help you grow. your success is our success

why

19:39

Duration

Overview

EPISODE 14

Episode 14: Navigating the Marketing Waters of Franchises

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Marketing for Franchises FAQs:

How can franchises maintain brand consistency across multiple locations?

Maintaining brand consistency is crucial for franchises to uphold their identity and reputation. Franchises can achieve this by providing comprehensive brand guidelines to franchisees, offering centralized marketing materials and templates, conducting regular training sessions on brand standards, and implementing a robust review process for local marketing initiatives.

What digital marketing strategies are effective for franchises?

Franchises can benefit greatly from digital marketing strategies that enhance brand visibility and attract local customers. Some effective strategies include local SEO optimization (including Google My Business listings), targeted social media advertising tailored to local demographics, content marketing focused on local interests and events, online reputation management across review platforms, and email marketing campaigns that personalize messaging based on location.

How can franchises leverage national marketing campaigns while addressing local market needs?

Balancing national and local marketing efforts is key for franchises. Franchises can leverage national campaigns by providing franchisees with customizable templates and assets that can be adapted to local markets. Additionally, conducting market research to understand local preferences and consumer behaviors can help tailor national campaigns to resonate effectively at the local level, ensuring relevance and engagement.