Main Street Office Furniture is a family-owned and operated company that has been a cornerstone of Utah’s office furniture industry since 1980. Founded by Doug and Evelyn Tonge, and later joined by their son Jason Tonge, MSOF has evolved from its origins as office furniture liquidators to become Utah’s trusted provider of new and pre-owned office furniture solutions.

With over 60 years of industry experience, they specialize in comprehensive workspace solutions – from planning and design to installation – transforming offices into highly functional and stylish environments. Operating from their showroom at 3965 South State Street and warehouse at 66 E. 3335 South, Main Street Office Furniture takes pride in building lasting relationships with their customers, many of whom have remained loyal for over three decades.

Their commitment to customer satisfaction, combined with their extensive knowledge and diverse product range, enables them to serve businesses of all sizes, whether they’re setting up a home office or outfitting a large corporate workspace.

The Opportunity

Run Digital recognized that Main Street Office Furniture’s four decades of industry expertise and comprehensive product offerings weren’t fully reflected in their digital presence. Despite being Utah’s trusted name in office furniture since 1980, their online visibility didn’t match their offline reputation.

The agency identified a significant opportunity gap: while Main Street Office Furniture excelled in specialized products like acoustic room dividers and Fold-n-Roll walls, these high-value offerings weren’t optimally positioned in search results. With the rising demand for flexible workspace solutions and acoustic office elements, particularly in the post-pandemic era of office redesigns, Run Digital saw immense potential for digital growth.

The opportunity wasn’t just about increasing traffic – it was about strategically positioning Main Street Office Furniture’s expertise and unique product offerings to capture the growing market of businesses seeking workspace transformation solutions. Their family-owned legacy and extensive industry knowledge provided the perfect foundation for authoritative content that could dominate local search results and establish them as the digital go-to resource for office furniture solutions in Utah.

The Strategy

Run Digital implemented a comprehensive SEO strategy that addressed both content optimization and technical fundamentals. The agency began with an extensive technical audit, resolving site speed issues, improving mobile responsiveness, and enhancing the overall site architecture to create a stronger foundation for growth.

On the content front, Run Digital developed specialized landing pages for Main Street Office Furniture’s key product categories, with particular focus on high-value offerings like acoustic solutions, Fold-n-Roll walls, and office design services. Each page was strategically optimized with targeted keywords while maintaining natural, authoritative content that showcased MSOF’s 40+ years of industry expertise.

The strategy included implementing schema markup for better search visibility, optimizing meta descriptions and title tags, and creating a content hierarchy that better reflected the company’s comprehensive service offerings. Additionally, Run Digital established a robust internal linking structure that effectively channeled authority to key service pages while improving user navigation.

The Results

The comprehensive SEO strategy delivered transformative results for Main Street Office Furniture’s digital presence. Organic traffic surged by 200%, reflecting not just increased visibility but also more qualified visitors actively searching for office furniture solutions.

The optimization efforts led to a remarkable doubling of keyword rankings, with Main Street Office Furniture now appearing on the first page for twice as many valuable search terms related to office furniture, workspace solutions, and acoustic office elements.

This dramatic improvement in search visibility translated into increased showroom visits and qualified leads, as more businesses discovered MSOF’s extensive product range and expertise through organic search. The enhanced digital presence not only amplified their reach in the Utah market but also established Main Street Office Furniture as the authoritative online resource for office furniture solutions, building on their already strong offline reputation.

Virtual Golf Club stands at the forefront of indoor golf innovation in Bluffdale, Utah, revolutionizing how golf enthusiasts experience and perfect their game. Founded with a vision to make premium golf accessible 24/7, they’ve created an unmatched facility featuring cutting-edge Trackman technology and private suites where members can play 350+ world-renowned courses.

What began as an ambitious venture to transform Utah’s golf training landscape faced initial challenges in market penetration and lead generation. Despite offering state-of-the-art facilities and unique membership benefits, Virtual Golf Club needed a strategic partner to amplify their digital presence and convert their innovative concept into a steady stream of qualified leads.

This is where Run Digital’s expertise became instrumental in turning their digital marketing challenges into a success story.

The Opportunity

In analyzing Virtual Golf Club’s market position, Run Digital identified an untapped goldmine of opportunity. The rising popularity of indoor golf, combined with Utah’s weather-restricted golf season, created perfect market conditions for growth. Virtual Golf Club’s premium offering – featuring advanced Trackman technology, 24/7 access, and private suites – positioned them uniquely in the market. However, their digital presence wasn’t fully capitalizing on these advantages.

Run Digital recognized that by implementing a comprehensive digital marketing strategy, Virtual Golf Club could not only capture the attention of traditional golf enthusiasts but also tap into emerging markets: corporate teams seeking unique entertainment venues, golf pros needing winter training facilities, and casual players looking for a premium social experience. The potential for strategic partnerships with local breweries, fitness centers, and corporate wellness programs presented additional growth vectors.

Most importantly, Run Digital saw that Virtual Golf Club’s innovative membership model and free trial system could be optimized through digital channels to create a consistent lead generation engine. The opportunity wasn’t just about increasing visibility – it was about transforming Virtual Golf Club into the go-to destination for year-round golf in Utah.

The Strategy

Run Digital implemented a two-pronged digital strategy, combining strategic Facebook advertising with comprehensive SEO content optimization. On the social media front, the agency developed sophisticated Facebook ad campaigns leveraging custom audiences and multi-funnel approaches.

The ad strategy focused on showcasing Virtual Golf Club’s premium Trackman technology and unique 24/7 access through engaging video content, while retargeting campaigns nurtured interested prospects with membership benefits and trial offers.

Simultaneously, Run Digital executed an extensive SEO content optimization plan, restructuring Virtual Golf Club’s website architecture and creating targeted content clusters around high-intent keywords like “indoor golf Utah,” “golf simulator Bluffdale,” and “year-round golf training.” Each piece of content was strategically crafted to address specific user intents while maintaining natural keyword density and proper on-page optimization.

The content strategy included detailed facility guides, membership comparison pages, and informative blog posts about indoor golf training benefits, all optimized for both search engines and user experience.

The Results

The dual-channel approach delivered exceptional results for Virtual Golf Club’s digital presence. Website impressions experienced a dramatic surge from 575 to 10,500 – representing a 1,726% increase in brand visibility through combined social media exposure and organic search presence.

The carefully orchestrated Facebook campaigns, coupled with SEO-optimized content, consistently generated over 120 qualified leads monthly. These leads showed high intent, arriving through both paid social campaigns and organic search results, creating a diversified and reliable lead generation system.

The strategic content optimization improved Virtual Golf Club’s search engine rankings for key terms in the Bluffdale area, while the Facebook campaigns created an engaged community of potential members. This comprehensive digital presence established Virtual Golf Club as the authoritative voice in Utah’s indoor golf space, driving both immediate leads and long-term organic growth.

ClearOne is a Utah-based leader in professional audio and conferencing solutions, delivering cutting-edge technology to businesses across the nation. Known for their top-of-the-line audio, video, and collaboration tools, ClearOne provides seamless communication solutions for boardrooms, conference halls, remote teams, and large-scale events.

With a strong reputation for innovation, reliability, and superior sound quality, ClearOne is the go-to choice for organizations looking to enhance their conferencing experience and streamline communication on a national scale.

The Opportunity

Despite being a leader in the audio and conferencing industry, ClearOne’s digital presence wasn’t reflecting their industry dominance. Their website was widely unindexed, making it nearly invisible to search engines, while the lack of internal linking, structured URLs, meta data, and schema further limited its ability to rank and attract organic traffic.

Without these critical SEO foundations in place, potential customers searching for premium conferencing solutions weren’t finding ClearOne online. This presented a huge opportunity—by implementing a strategic SEO overhaul, ClearOne could dramatically increase visibility, drive more qualified traffic, and position itself as the undisputed leader in its space.

The Strategy

That’s where Run stepped in with a nationwide SEO strategy designed to rebuild ClearOne’s digital foundation from the ground up. We tackled the site’s indexing issues, implemented a structured internal linking strategy, optimized URL hierarchy, and integrated missing metadata and schema to enhance search engine visibility.

Beyond structural fixes, we focused on site speed and Core Web Vitals, ensuring fast load times, mobile responsiveness, and a seamless user experience—all critical for both rankings and conversions. With these improvements, ClearOne’s website transformed into a powerful lead-generation tool, positioning them for nationwide growth and industry dominance online.

The Results

The results were immediate and impactful. Following the new site launch, ClearOne’s indexed pages skyrocketed from 3,400 to 15,700, ensuring that a vast majority of their content was now discoverable by search engines. This overhaul led to a 60% increase in organic impressions and a 20% boost in clicks within just one month post-launch compared to the previous month.

With a stronger site infrastructure, improved search visibility, and a more user-friendly experience, ClearOne was now reaching a significantly larger audience, driving more qualified traffic, and solidifying its position as a top player in the audio and conferencing industry.

USA Containers is a local company who provides high-quality shipping containers for a wide range of needs and applications, including storage, transportation, and custom modifications. Originating in Tooele county utah, they wanted to take their expertise national as they have the capabilites and product quality sufficient to help everyone in the US. But they needed awareness and brand visibility.

The Opportunity

While their reputation for reliable products and great customer service helped them grow regionally, they had a bigger vision—to become a nationwide provider. However, without a strong digital marketing strategy, expanding beyond their local market proved challenging. They needed the right online presence, SEO, and advertising approach to reach customers across the country.

The Strategy

Recognizing USA Containers’ potential to scale nationally, Run presented a tailored strategy to expand their online presence, improve search engine visibility, and drive more qualified leads. Through a combination of SEO, targeted advertising, and optimized website content, Run laid out a clear roadmap to help USA Containers reach customers beyond Tooele County and establish itself as a major player in the shipping container industry. With data-backed strategies and a focus on measurable growth, Run provided the tools and expertise to take USA Containers from a regional business to a national brand.

The Results

The results spoke for themselves. With Run’s strategic digital marketing efforts, USA Containers saw a 277% increase in organic visibility, driving more high-intent traffic to their website. Paid advertising became significantly more efficient, with the cost per result dropping from $32 to just $4, allowing them to generate more leads at a fraction of the cost.

By implementing display ads, marketing automation, and a CRM to streamline the sales cycle, we optimized every step of the customer journey. These solutions, along with a series of data-driven strategies, ultimately tripled their annual revenue from $5 million to $15 million, transforming USA Containers into a dominant force in the industry.

Dalton-Hoopes Funeral Home is a place of comfort, compassion, and heartfelt service, dedicated to helping families through their most difficult moments. At the heart of it all is Gene Hoopes, whose kind and warm sincerity has guided countless families with care and understanding. Gene’s unwavering commitment to honoring every life with dignity and respect ensures that each service is personal and meaningful. Whether planning ahead or facing an unexpected loss, Dalton-Hoopes Funeral Home provides a supportive and welcoming environment, where families can find peace, closure, and the assurance that their loved ones are in caring hands.

Opportunity

Hoopes came to Run with a vision—to scale Dalton-Hoopes Funeral Home and serve more families with the same compassion and sincerity that defined his work. While his reputation for heartfelt service had earned him trust in the community, he needed a strategy to bring more consistency to his business, especially through seasonal fluctuations.

His goal was to stabilize lead flow and maintain a predictable cost per acquisition by diversifying his marketing efforts across multiple channels. By leveraging a more comprehensive digital strategy, Gene sought to ensure that families in need could always find Dalton-Hoopes Funeral Home when it mattered most.

Strategy

To help Dalton-Hoopes Funeral Home achieve scalable and consistent growth, Run developed a multi-channel digital strategy designed to increase visibility, generate steady leads, and improve efficiency. We launched Google Paid Search and Local Services Ads (LSAs) to capture high-intent customers actively searching for funeral services, while Facebook advertising expanded reach and built brand awareness within the community.

To improve speed to lead and operational efficiency, we implemented a CRM with automation, ensuring that every inquiry was responded to quickly and no potential family in need was overlooked. This system also provided clarity on cost per acquisition, allowing Gene to make data-driven decisions and optimize his marketing efforts for sustainable, long-term success.

Results

The results have been transformative for Dalton-Hoopes Funeral Home. In less than a year, organic traffic has doubled, and the number of keywords captured in search has more than doubled, significantly expanding Gene’s reach to families in need. More importantly, his cost per acquisition has remained steady and continues to drop, thanks to a well-balanced marketing strategy.

By diversifying lead generation across paid search, LSAs, and social media, his blended cost per acquisition has also decreased, reducing reliance on any single platform and mitigating risk while improving overall efficiency. Now, Gene has a scalable, predictable system that allows him to serve more families with the same warmth and sincerity, without the uncertainty of fluctuating marketing costs.